When you want to promote your offerings across the globe, websites are the only power source to make you reach the masses. Earlier website designing was a considerable task, and you can not change a thing without the help of developers. Now, the drag and drop design editors empower you to make changes to your website as per your choice. Thanks to WordPress for bringing this revolutionary change in web designing.
Startups and small businesses have the challenge of making most out of the limited resources. WordPress help you attain your end goals by giving you complete access on marketing entity of your business, i.e. your website. There are crores of plugins that you can integrate to your website to add all those functionalities that will cost you thousands in the custom web development.
From typically a blogging platform to leading Content Management Systems (CMS), WordPress came a long way. Here are the reasons that make WordPress commendable for small & medium-sized businesses.
FREE to use: WordPress is an open-source CMS; thus, there is no need to get a license which makes it free-to-use. You can install it on your website, download for self-hosting, and make modifications without any hassles. This helps you minimize your investment in web development and gives you a stable solution to reach with your business to the masses. Even if you seek for WordPress Development Services to design your website, you will get the resources in your budget. Thus, it minimizes your expenses at the primary stage of your business and lets you set your budget strategically.
User-friendly interface: When you start your venture, you have limited resources and budget. The more critical the technology you will use, the more will be the investment in management. On the other hand, WordPress is provided with a user-friendly design editor interface that lets you and your marketing team handle the updates and changes as & when required. For crucial changes in features and functionalities of your website, a single dedicated resource will be able to take the control.
SEO-Friendly & responsive websites: Search-Engine friendly website is the need of an hour, and WordPress is designed to fuel that need. By default, WordPress websites are SEO optimized, and you can install more plugins to enrich your site & organically improve the ranking of your store. The primary requirement of startups and small businesses is to spread the word about their offerings. Marketers leverage the plugins to optimize your website as per user interaction pattern with your business and improvize marketing strategies.
Easy customizations: Unless you plan to have some extra-ordinary features or animations on your website, you need not worry about the coding part. With the help of plugins and plenty of free themes, you can tweak the layout of your website as per your convenience. Plugins are like feature-specific mini software; you can install them on your website to customize further. The only worry while installing plugins is to check the compatibility with your theme and version. If you don't want to put a lot of your time into the designing part, you can check for WordPress development services on the web and get a professional website ready within your budget. Unlike other CMSs once done with designing, you can manage the basic changes from the backend of your site on your own. This ease of customization gives the upper hand to WordPress over other content management systems.
Compatibility with all media types: People often engage with images more than the textual content. With the changing trend and easy access to the Internet, now, we are more inclined towards videos. The interactive media elements like Giphy, short videos, 360-degree view of the product and explainer videos are preferred now. For smooth communication with your audience, you must have a website that's compatible with varying media types. WordPress is compatible with different media types, thus support you in turning your website to the global salesperson that can approach people to feed their demand.
Global Support: WordPress has a global community of users as well as contributors. While designing your website if you or your team are such with bugs or technical issues, you can check the same in existing threads on discussion forums. You can share your issues and get support from technical experts across the globe. WordPress resources and rich community support is there to guard your small business and keep you backed with instant fixes.
If you are one of those techie brains who prefer to get the taste of every technology, you can install WordPress on your website and create it on our own. Those of you already sitting in the bandwagon of entrepreneurship can connect us to hire resources for WordPress development services. Once you get your professional website ready, you can market your business strategically on the web and scale your company as per your will.