Member management is never easy, whether your organization is small, mid-sized, or huge. You’re always going to struggle to make certain people happy and you’ll always have issues that need tending to. However, using a powerful membership software and harnessing key management strategies could make your leadership much more effective.
Here are 5 powerful strategies for effective member management, no matter the size of your organization!
1. Choose the best member management software
When you manage members with MembershipWorks or another highly reputable membership management system, it can be tempting to just play it safe and stick to what you know. However, sometimes it pays to jump around and try different software until you find the one that best suits your company.
Certain software might have bottlenecks and bugs that cause your employees to lose productivity and waste significant time. If you haven’t changed your software in years, it’s worth having a look whether there are better options out there.
2. Clean out your old data
If you’ve been using the same system for a long time, you might find that it’s starting to get cluttered with old, outdated, incorrect, and duplicate data. This isn’t going to do you any favors and will only lead to problems down the road when you’re trying to get in touch with members only to find that their contact information is outdated.
Combing through a bunch of data is tedious, but it can be worth it in the long run. You also might want to ask your members to update their data themselves if it’s not up to speed.
3. Engage with members
Having a large membership is great, but only if those members want to talk to you and engage with you. If you’re not engaging with your members enough, you run the risk of losing their interest and seeing your figures plummet.
Send out newsletters, give away prizes, or maybe just send them emails that say thank you. Once or twice a week, consider setting aside some time to make yourself available for your members to ask you questions and pick your brain.
A key element of effective member management is making people feel like they’re listened to and appreciated, especially if they’re parting ways with hard-earned cash to be a part of your organization.
4. Pay attention to insights and analytics
If your software is able to provide you with insights, analytics, and data about your members (it should!) then you should 100% be paying attention to this data. There’s no point in funneling a bunch of attention on one aspect of your organization if members simply aren’t engaging with it.
Use the data to your advantage - if the numbers tell you that something is working, focus more energy into that area and other similar pursuits. At the end of the day, you need to keep people satisfied with content that drives their interest.
5. Ask for regular feedback
You might not want to pester people, but it’s important to ask your members for consistent and timely feedback on your service. You might send out quarterly surveys and questionnaires, listen to people’s complaints, or simply engage with the community in forums and posts where people are voicing their opinions.
It can be difficult to hear what your company isn’t doing well enough, but gaining this information is key in improving your membership management and helping to keep people happy. As someone in a management position, you should never assume what your members are thinking - always hear it first-hand from them.
We hope you enjoyed these 5 powerful strategies for effective member management! With these tips, you’ll be growing your memberships in no time!