How have your content marketing efforts been?
Are they paying off?
Are you getting the results and return on investment (ROI) you expected at the start or are you unknowingly driving your readers away due to your poor content marketing tactics?
Content marketing is considered to be one of the best marketing techniques for generating targeted leads. It is a cheap and efficient means of getting to your audience without much hassle.
Unfortunately, many content marketers are committing some blunders that are hugely damage their efforts, thereby scaring their readers away.
You must read this article thoroughly, if you aren’t getting results yet from your content marketing strategies.
5 Hidden Content Marketing Blunders
1. You Don’t Know About Your Customers:
Who Your Customers Are?
You’re in business for your customers and they are only primary reason. Without them, you wouldn’t be in business.
I see people that are always posting out many articles without even aiming for whom they’re writing for. That’s going to be a terrible marketing strategy.
Typically, identifying your target audience is a big step toward creating a great content marketing strategy that will solve your reader’s problems.
You need to know what they want, their biggest struggles, and their willingness to find a solution to those struggles.
You can do this by taking full advantage of whenever you get an opportunity, to get familiar with them.
You can get feedback from those who already are interested in you, through social media. You can also conduct a survey to get more useful information about them.
This is just the beginning, though. You need to take it all a step further by getting in contact with them.
This knowledge will be instrumental in helping you provide them with the best solutions that will meet their needs. This way, your content will be of great value to them and hence your blog will become very successful.
Find Your Target Audience
Define Your Target Audience
Keep your messages targeted and you’ll have more success.
2. Your Contents Sucks
Your target audience is sick and fed up with mediocre content.
You put into writing your content, regardless of the effort, content that isn’t great will not give off a good result.
It will not be welcomed by your readers, and also Google will definitely rank you accordingly. If you are lucky, Google will put you on page 50…
Is that the worst case scenario? Not at all.
Not only will you put your reputation at stake, you will also lose your readers.
Quality content is informative, actionable, evergreen, and ensures your readers are coming back for more.
Most of all, good content should be designed in a way to both entertain and educate in the same article. This is what type of your article should be, like marketers always strive to publish, and what both Google and readers are constantly looking for.
Similarly, great content should give back an action. This will motivate your reader to take the necessary steps toward finding a solution to their problems after reading your post.
One of the critical qualities of good content is that it must solve a problem.
An excellent article that doesn’t address a problem will not get a better reception than a poorly written article that solves a problem.
For example, thinking, you’re writing an article on ‘content marketing blunders’, readers won’t find an article on ‘how to monetize content’ useful.
The reader, on not getting satisfied, may move to another option and immediately log out of your website without bothering to check other articles.
This increases the bounce rate of your blog, an important factor for search engines when ranking websites.
If your audience cannot find what he/she is looking for, you have already lost a reader. This implies the importance of understanding the needs of your readers and stating those requirements in your content.
You need to always be publishing great content.
3. Thinking That More Content Means More Traffic
I guess you’ve heard a lot about this on the web that it’s one of the ways to gain the trust of Google is to have a lot of content and updating your blog consistently. But you shouldn’t fill up your blog with unnecessary crap just because you have to post. You need to change your mind.
Do you want to know the truth?
It is way better to post one quality and informative article per week than it is to be putting not so good seven articles in a week.
The best practice is always to take your time and ensure each article you publish on your blog will be well-received.
If you have a plenty of time to write and think you can be publishing multiple quality articles/week, you definitely should.
But you should never sacrifice quality for quantity.
4. You’re All for the Money
A lot of content marketers are always displaying their earning strategy first in front of their audience, and this attitude will almost always backfire.
Educating the reader should be the first objective of content marketing.
You teach readers how to solve personal problems and how to get the needed assistance. This is followed by marketing a product.
You shouldn’t mix things up when devising your content marketing strategy. Giving people that you are selling a product as first impression without teaching them anything will be counterproductive.
For instance, if your article is about how to use micro sim slot of your phone, your content should first address the challenging nature of using two Sims and an SD card simultaneously. THEN you can highlight how your product will assist them to find their solution.
That way, they will realize why they should buy your product.
Always, first aim on your readers. Solve their problems as you would your own.
If your goal is to help your customer, they will always pay you.
5. Not Properly Proofreading Your Contents
Committing this writing sin is a surefire recipe for disaster.
Now, do not expect that you are a perfectionist, but the quality of your writing is one of the major factors that evaluates how willing are people to read your stuff.
This, to a great extent, will influence their opinions about you and your business.
If your content has tons of spelling and/or grammatical errors, your customers will put a question mark on your professionalism.
The quality and effectiveness of your products and services will also be questioned.
Because your content is the reflection of your products. If your content stinks, the general belief is that your products and services won’t fare any better.
A simple spelling or grammatical mistake will undermine the effectiveness of your content as it can completely change the meaning of your message, and could even lead to miscommunication.
Therefore, not proofreading your content is an invitation for disaster; your content will never achieve the desired goal.