Role of Last Mile Delivery Optimization in Boosting Customer Satisfaction

Last time delivery in telecommunications refers to the connection from an ISP to a client or a user’s location. This can be at home or in the office. Today, many delivery businesses use last mile delivery during transportation of merchandise from one business location to that of a client.

Role of Last Mile Delivery Optimization in Boosting Customer Satisfaction

Often, last mile delivery solution is used in the logistics and supplies department or business for package delivery. It plays a significant role in ensuring an order is delivered within the shortest time possible. The delivery solution is designed to enhance hassle free and quick delivery of packages.

Last mile delivery solution enhances customer satisfaction. In any business, a customer is a king and at the end of the day, clients value a service provider who delivers on time. Read on to discover the role of last mile delivery optimization in enhancing customer satisfaction.

An Excellent Delivery Experience

Customer satisfaction is crucial and one of the most important areas of focus for any business. To achieve this, you can use different methods. Fulfilling the needs of a client is one of the strategies that allow you to satisfy the needs of an existing and potential client. This means that you need to work on a business strategy that is customised and tailored to address the unique needs of your clients.

Therefore, you need to provide a delightful, real-time and unique delivery experience. It is common for businesses to compete by;

  1. Offering high-quality products.
  2. Amazing discounts.
  3. Seamless payment procedures.

However, many forget to work on a delivery module. A unique and hassle-free delivery experience delights your clients. By ensuring that your customers do not wait for long for the products or services they ordered for is a step ahead to boosting customer satisfaction. Last mile delivery allows you to focus more on seamless delivery, and give it adequate value and boost client satisfaction.

It also helps you to ensure that there is the best logistics movement optimization within your organization. It goes a long way in enhancing on-time deliveries, customer satisfaction and client retention. Remember, the business world is highly competitive, and you can stay relevant by promoting customer satisfaction in every aspect of your business.

Route Scheduling and Planning

Quality route scheduling and planning is imperative if you want to achieve on-time delivery. It allows you to create a more engaging delivery schedule and experience for your clients. For instance, if there are a thousand deliveries to made within a day, you can use a last mile delivery software to design an intricate schedule. It helps you to work on an individual pool of drivers to cover a specific route.

With reliable software, you can choose the best vehicles for specific deliveries, capacity and client pick up points and delivery time. You can also schedule based on prevailing weather conditions, traffic and assign the most ideal schedule to every trip for quality deliveries.

Responsiveness and Agility

Last mile delivery boosts customer satisfaction thanks to the availability of real-time delivery tracking software. It allows for agility, reliability and responsiveness. This is required in all on ground logistics optimization engines. With the software, you can seamlessly track every order from the time it leaves your company to the time it is delivered to a client.

With the software, you can track every positive event including packaging, dispatch and delivery updates. You can track negative events including unforeseen delays, poor packaging and failed deliveries among others. Instant alerts can be sent to the company manager, who will assess the situation, offer the best recommendations on what to do and take corrective measures to fix issues at hand.

A company manager who understands the significance of client satisfaction will review all happenings in real time. This can be achieved on an interactive map that reveals every detail regarding all on ground activities.

Similarly, with the software, the company manager can plan delivery schedules and routes from a simple interface. Allocation and dispatch can be a tedious task, especially in a company that handles many clients. With the software, dispatch and planning of routes can be done with a simple click of a button to drag and drop. The system allows you to dynamically schedule and allocate pickups and deliveries within the available time and vehicle capacity.

Once allocated, clients can be notified of deliveries. Even in the event of unforeseen challenges, clients can be updated on the exact time to expect delivery. As such, customer satisfaction is enhanced as opposed to having a client wait for a late delivery with no explanation.

On time delivery, agility and responsiveness play a major role to enhance customer satisfaction because it creates an ideal experience. Customers can choose the best time to receive their packages and can notify the company when they will not be available.

What’s more, clients can specify different addresses where a delivery can be done. The last mile delivery optimisation software is designed to provide room for customisation. As such, the company gives clients more control of most of the activities regarding their deliveries. This is well received and appreciated by many clients. Consequently, it promotes customer satisfaction and builds loyalty in the long run.

Validation of a Received Package

Moving along enhanced on-time delivery experience, clients can track the live dispatch and delivery of a package. This can also be electronically validated and clients can offer reviews of the type of services they receive from you. The ability to provide honest feedback is on its own satisfying for many clients. As they say, when you deliver better soonest, the more you will deliver.

When it comes to last mile delivery optimisation, clients have the best control of every bit of their deliveries. Customers can also receive their packages within the stated time and in perfect condition. It is easy for a satisfied client to offer a delivery rating right then compared to a client who has suffered a delay.

The last mile delivery optimisation is about creating more value to clients through quality and real-time delivery of your products and services. A unique, perfect, reliable and trustworthy delivery experience creates lifetime values and boosts customer satisfaction. It is a major asset in your business and it allows you to realize your core goals.

Last updated:7/5/2019 7:22:30 AM


Noman Shaikh is a Digital Marketing Head at Fixlastmile which is known for developing top-notch last mile delivery Software. He believes in sharing his strong knowledge base with leaned concentration on entrepreneurship and business.


Leave Comment