In the world of content marketing, the competition is getting stronger by the minute. The amount and the quality of the content being created on a daily basis are increasing and there’s no sign of a decrease any time soon. In other words, the competition is strong and the rules of the game are rootless. You’re either out there 100%, fighting for every single audience member, or you’re out of the picture in no time.
One of the ways to ensure your audience loves you is to impress them with each new thing you write and publish. Luckily for you, we’ve put together a list of 10 golden content creation tips which will ensure your online followers and readers are impressed over and over again.
1. Useful Beats Artistic
Rule number one of content creation: create content which adds value to your readers.
Content marketing beginners and inexperienced marketers often make the mistake of writing content which is too artistic.
They focus on creating something like a piece of literature instead of plain and simple useful content.
To avoid making this mistake, you need to ask yourself the following questions:
- Is this useful for my reader?
- Is this simply put?
Make sure your readers finish reading your content feeling accomplished, well-informed, and satisfied.
2. Go for the Visuals
Today’s online readers are used to seeing beautifully designed posts, stunning images, and visually inspiring content.
With so many things being posted to social media every day, and images flashing in front of our eyes every second, it’s no wonder your readers demand the same from you.
To ensure your readers stay loyal, you have to:
- enrich your content with images
- focus on the design of your website, blog, and social media posts
- use colors to stimulate your readers’ senses
Invest your energy into creating a beautiful design, and you won’t regret it.
3. Create Infographics
Another fact about the readers in the digital age is that they don’t like to spend much time reading.
In order to impress them, you need to:
- give them the information they’re looking for immediately
- provide answers within seconds
- help them acquire the knowledge you’re sharing
Infographics are the perfect way to make all of this happen. They ensure your readers:
- don’t have to read the entire text if they don’t want to
- have all the answers right in front of them
It’s that simple!
4. Be Reliable
The content you publish for your readers needs to be a trustworthy source of information.
If the content you’re publishing is simply based on your opinion, you’re in trouble.
Your readers want:
- reliable information
- credible sources
- quality content
Therefore, use case studies, statistics, and credible sources to back up your content. This will make you stand out from your competition and impress your readers.
5. Challenge and Inspire
When people go online looking for answers or searching for ideas, they want more than just commentary.
Instead of just coldly serving them information, you need to find a way to touch and move them.
In other words, your content needs to:
- challenge your readers
- inspire them to make a move or a decision
- motivate them to become better at something
- encourage them to try out new things
Give your readers the push they’ve been waiting for, and they’ll come back for more.
6. Be Professional
Everything you write and publish needs to be professionally written and in accordance with the reputation you’re trying to build.
This means that you cannot allow for any mistakes to find their way to your content.
To ensure this is the case, you need to:
- proofread everything
- outsource for help
- use the right tools or find useful editing resources online, such as Studicus.com.
Make sure you’re consistently a skilled and professional writer.
7. Shoot “How to” Videos
Online video tutorials and “how to” videos are definitely worth considering for your upgraded content marketing strategy.
Instead of writing a blog post, you could simply shoot a video explaining to your readers how to do something on their own, or giving them advice of some kind.
Videos are great because:
- they’re entertaining
- they’re easy to comprehend
- they are perfect for visual learners
Your readers will definitely be impressed if you provide video materials.
8. Provide Solutions
Your readers are searching online to find a solution to their problem, or to learn something.
Providing a solution to their problem implies:
- providing learning materials
- giving guidance for the learning process
- helping them understand complex notions
- providing useful links
For example, if your readers need help with their coursework, you can provide a link to WoWGrade.net and offer an instant solution.
9. Make Tweetable Facts
You want your readers to share your content, to help you popularize it.
However, you need to inspire them to do so.
You can do this by creating “click to tweet” links to:
- interesting statistics
- cool quotes
- inspiring statements
- fun facts
This will impress your current readers and attract new ones.
10. Use Different Platforms
Finally, it’s highly important that you showcase your brand on as many platforms as possible.
This means that you have to create a content strategy that is complex, yet successful.
You should go ahead and create content for the following platforms:
- your website
- your blog
- other blogs in the form of a guest post
- social media including Facebook, Instagram, Tweeter, YouTube, and other major ones
This way, your readers will be able to reach out to you on different platforms and connect with you however they prefer.
Impressing your readers isn’t a piece of cake, but if you invest your energy in the right strategy you’ll be able to do it.
Hopefully, the content creation tips we gave you will help you create a killer content marketing strategy. Start employing them today and make your readers happy and impressed.