If organic traffic is your main aim along with genuine brand awareness, effective off-page SEO techniques are the right approach. There’s content all over the internet about the best off-page practices to increase SEO traffic organically that SEO professionals must focus on. That is where the idea of drafting this quick guide on the best off-page SEO techniques came from.

Especially for SEO beginners, this guide will help you get the basics of off-page right in the trending timeline.

What is Off-Page SEO?

Off-Page SEO is the optimization activities that are performed outside the website to increase its rank in search engine results. Building backlinks is one major component of it, along with multiple others.

Off-page activities might not directly take your rankings up, but they notify Google how others are considering your website, which has a major impact on your ranking and organic traffic.

6 Best SEO Practices To Boost Organic Traffic

The shifts in Google's algorithms make it mandatory that you stay current with the best SEO practices that would work. Here are six best SEO practices to boost your organic traffic.

1. Content Marketing

Most people have a misconception that content marketing is a part of on-page SEO. It just means creating and publishing content. But in a holistic scenario, content marketing is equally a core part of off-page SEO. 

Content marketing is more than just publishing thorough content on your website. Developing and posting material anyplace on the internet, is also defined as content marketing. 

• Guest posts are one popular example. 
• Content marketing also includes publishing an infographic, case study, or research that is covered by a top-tier website.

When you load your website with informative content, others would link to that information. That takes you one step forward in effective off-page SEO.  

2. Quality Backlinks

One of the main off-page SEO activities and one major ranking factor is building backlinks. Google, the search engine giant, is now focused more on how others interact with your site, and links directed to your website are an important aspect of it for determining its value and authority. 

If no links are pointing at your site, no matter how valuable your content is, the proper ranking will become a hard nut to crack.  

3. Social Media Marketing

You must agree with the numbers that more than 90% of the total digital consumers consume social media content. Though social media is not a ranking factor, for organic traffic in the year 2023 and the years that would follow, social media is a strong platform that can attract consumers to your products and services. 

With more and more people looking for answers to their problems, social networks are increasingly being used as search engines. Succeed in solving their queries to win your customers and increase SEO traffic organically. 

4. Forum Posting is Still Hot

One great place to market your website is forums. It’s also a major part of off-page SEO that most of you end up ignoring. Quora, Reddit, Yahoo Answers, and eHow are some major forums. These platforms have actionable information with genuine answers. 

Forums are an excellent place to meet your peers and engage with them about topics that interest both of you. It works just like blog commenting and also guest blogging, but never do it bluntly. Provide some useful knowledge on the topic first, and then, if applicable, fit your brand between the lines.

5. Local SEO

Google My Business is essential for any local business's internet presence. According to one study, 46% of Google searches are for local information, while 80% of customers use Google Maps to find local information.

Wrapping Up
As an SEO beginner, these are the basics yet very crucial Off-page SEO techniques to increase organic traffic in 2023. Get these points right and the best would follow. Even the top SEO company in Delhi swears by these techniques. Therefore, plan and succeed!