6 Types of Google Ranking Drops and How to Deal with Them?
1. Manual or Algorithmic Rank Drop
This is typically a significant decline in search engine ranks that occurs overnight. If your site declines more than 10-20 ranks on a variety of keywords, this could suggest a penalty. The primary distinction between algorithmic and manual penalties is that the former are automatic and are typically provided with various Google Updates, whilst the latter are manually enforced by a Google employee. Because Google has developed a practice of making revisions without clearly mentioning them, you should regularly check for ranking changes.
2. You Have Been Outranked by a Competitor
This is frequently accompanied by a minor reduction in ranking. You will see your competitors' sites that outranked you, as well as other sites that are still in the same positions as before. 2.2. How Do I Recognize a Competitor Outranking Problem? To better understand what your competitors are doing, you should regularly monitor and evaluate their websites and social accounts.
How Can You Avoid Being Outranked by a Competitor? Tracking your top competitors and learning about their link building techniques can help you predict their next actions.
Keep a watch on their content strategy and link development approaches.
If they are consistently increasing, it indicates that they are doing something right. Recognize this and adjust your strategies accordingly. If you want to stand out from the crowd, you should aim to be as diversified and unique as possible with your content marketing methods.
3. Your website was demoted because of on-page issues.
How to Tell whether a Demotion is Caused by an On-Page Issue
This is either a significant drop or your site will be unable to climb the rankings. When your rankings begin to lag behind other sites despite your best efforts to develop content and build links, this may be cause for concern.
Where should you look and how can you identify and solve an on-page optimization problem?
First and foremost, check your site in GWT to see if there are any issues.
4. Your website has been dropped because it is losing links.
How does this Demotion appear? This is either a minor or major decline. You will notice significant increases in link velocity as a result of many incoming connections departing from your link profile.
How to Identify and Resolve a Drop Caused by Lost Links
Examine your site's lost links during the last 90 days. If you notice a large number of missing links, this could signal a reduction in ranking. Examine each of the links separately. If those links were removed on purpose by webmasters, Google may interpret them as unnatural links. I cannot encourage you to contact them again because Google may penalize you in the future.
5. Google has recently updated their algorithm.
What does a Google Algorithm Update entail? This is either a minor or major decline. You may have a minor scrape or you may be in major trouble. If your ranks are suddenly and rapidly dropping, you should suspect an update.
How to Spot a Google Update Examine the SEO news sites for information on a likely update in that era. Once this is resolved, apply the insights to your own site. You must determine what has changed in the algorithm and how your site may be violating Google guidelines.
6. Google Flux
How does a Google Flux appear? This is either a minor or major decline. The Google flow is one of the things over which you have no control. Because this situation is highly unexpected and volatile, you should not be looking for any warning indications.
Last-minute Day Recovery
This is a typical example of a Google Flux that was possibly misinterpreted as a negative SEO attack.
How Can You Avoid It? You just can't! As previously stated, it is beyond your control, and you should not waste time attempting to figure out why. These fluxes are normal at any location. If it's a Flux, you'll be back online in a few days.