Influencer Marketing Statistics to Shape Your 2019 and 2020 Strategy

Influencer Marketing Statistics to Shape Your 2019 and 2020 Strategy

Over the last five years, brands have worked together with social media influencers across channels to produce awareness, and influencer marketing developed from an auxiliary marketing strategy to a $5-10 billion dollar industry.

Regardless of this, numerous small businesses remain unsure about influencer marketing and whether to invest in it as a channel.

So does influencer marketing truly work?

Today, influencer marketing is more available and measurable than any time in recent memory, and more marketers report thinking that it’s successful in achieving their objectives.

What is Influencer Marketing?

Influencer marketing is when companies partner with influencers so as to expand brand awareness or changes among a particular objective crowd.

Advertisers achieve this through supporting an influencer's online content, with the objective of endorsing their brand, product or service, and sometimes, drive buys.

The reason numerous organizations struggle with influencer outreach strategy isn't that the channel doesn't work; it's regularly because their sponsored content isn't attentively planned, executed or authentically lined up with the audience.

Most Important Influencer Marketing Statistics for 2019

Influencer marketing is increasing more traction and investment than any other time in recent memory.

While the focus of the influencer marketing industry is as yet moving from celebrities to regular individuals commending brands they cherish, it's additionally observed an insurrection of new and energizing influencer marketing metrics, statistics and strategies. Glancing back at the development of the business and the groundbreaking results it has created, we're sure that 2019 will be influencer marketing's most energizing year yet. Most marketers intend to expand their marketing budgets this year, and Instagram is quickly turning into the most generally used channel in the industry.

The following is a breakdown of the top details each marketer should know this year.

1. ROI invested Is Becoming More Measurable

Toward the end of 2017, 76% of advertisers said that the greatest influencer marketing challenge for 2018 would determine their campaign ROI. Truth is told, 90% of advertisers in the study said that they just utilized commitment rates to measure the achievement of their influencer marketing campaigns.

In 2019, these lenses won't just give marks more knowledge into what works for their objective market yet enable them to enhance future influencer marketing efforts to guarantee peak performance.

2. Content Is More Creative and High-Quality

It’s a well-known fact that the quality of tech, altering applications, and c smartphone cameras is continually improving. With the arrival of new models, for example, the Samsung Note 9, Google Pixel 3, and iPhone XS in the course of the most recent year, almost anyone presently has the tools to turn into a micro-influencer directly readily available.

Subsequently, influencers are increasing present expectations, and creator content is advancing to be more creative, innovative and high-quality than at any other time.

While the motion was constantly pegged to be the hottest content trend for 2018, the previous year has seen the ascent of video as well as other, progressively creative types of motion content. Presently, on the very edge of 2019, brands are mentioning these creative formats as well as anticipating them.

3. Instagram's Popularity Has Grown Phenomenally

Instagram is the quickest developing social network in 2019, proceeding with its amazing extension in 2017 and 2018. Its more established kin, Facebook, may even now have the biggest client base, however, Instagram is quickly making up for a lost time. One remarkable difference is that Instagram is beloved by the youthful, though that demographic is currently leaving Facebook because they see it as now being for their parents.

In mid-2018 Instagram reported that it had arrived at 1 billion month to month active clients, and is currently well on its way to the second billion. These clients post 95 million photographs and videos per day, alongside uploading 400 million Instagram stories daily. Instagram clients 'like' an incredible 4.2 billion posts each day.

4. In 2019 influencer marketing budgets will increase by 65%

In 2018, just 39% of marketers wanted to become their Instagram influencer network budget, recommending that brand investment in influencer marketing will increment drastically this year. About 66% of advertisers will build their spending on influencer marketing this year.

5. Twitch Livestream positions as the least utilized channel

In the list of best content groups, Twitch live stream was the least chosen by advertisers in 2019. Twitch is a developing live streaming stage that pulls more than 15 million daily active users, to great extent gamers. Twitch’s audience is to a great extent made out of youthful male gamers, which is a quite certain crowd.

6. Influencer Marketing in 2019 Expected to Develop to More than Double 2017 Figures

Influencer marketing has kept on developing as an industry in the course of the most recent couple of years. It was a $1.7 billion industry in 2016, expanding to $3 billion every 2017. Development proceeded to $4.6 billion out of 2018 and is required to proceed with its upward direction this year to potentially turn into a $6.5 billion industry.

7. Instagram Engagement Rates Much Higher than Those on Twitter

Although it is harder to find recent commitment rate data on equivalent social networks, the normal engagement rate on Instagram was a lot higher than on Twitter in 2017 leading to a good Instagram influencer network.

There are two clear trends obvious from a study of more than 100,000 influencer profiles in that year. Initially, engagement rates fall the more followers you have. Also, engagement is a lot higher on Instagram than on Twitter, at all supporter levels.

The Main Takeaways for 2019!

• While makers may have creative control, that is alright! Trust the procedure, do your research and you'll be innovatively rewarded.

• Measurement is something beyond commitment and reaches, so dig somewhat more profound into what ROI implies for your brand to streamline your future campaigns.

• Instagram is the most significant social platform for Influencer Marketing, so get your brand on the 'gram!

• And above all, authenticity is the way to igniting real influence.

Prepared to activate influencer outreach strategy in 2019?

Last updated:10/24/2019 3:43:48 AM
Mohd Ather

Mohd Ather

Sohel Ather is a Senior Principal Software Engineer by profession and a content writer by passion, has B.E in Computer Sciences, And enjoys exploring the latest technologies and taking on new challenges. He focuses on actionable and unique ideas that can be used to grow company business and make a real difference for customers.


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