In the United States or anywhere else, small businesses are turning out to be the unicorns. While millions of them pop out, there is no stability that they all survive. The number keeps fluctuating as thousands of them close within a few years of their start.
Whether you have any idea or not, but 82% of entrepreneurs face failure due to cash flow issues. When you kick off your business, you don’t want to fail, do you? You want to become the next Microsoft, Apple or Amazon. You can! What all you need is determination and a proper strategy.
Just because it’s a startup on a smaller scale doesn’t mean it can be turned into a large business. Here are some ways to make your small development business a large one.
1. Find your industry or niche and shift your focus onto it
Large companies shift their focus on the broader market and customer base. Consequently, customers having more specific requirements are abandoned. It's because big companies do not see any profit potential to fulfill the needs of those customers. However, for a small company, this small customer base can be profitable.

Identify your niche and stick to it. Focusing on your industry helps you recognize your strengths, work out accordingly and build market expertise with loyalty.
Many businesses are too scared to cut off a part of their potential market. But in reality, it isn't that scary. It helps you concentrate on your core market. That leads to a clear path of growth. Diversifying your market, being a small company, complicates your process. Don't spread out your reach in different markets as it is self-destruction. Instead, focus on your niche for better growth opportunity.

Like, if you are into the logo design for financial corporations, focus on that particular sphere.

2. Innovate and find the answers
One way you can turn out to be innovative is to look for problems that other businesses ignore. Don't be worried to take on challenges that everybody else skips. Remember, you can make more money by fixing that gap. Customers who have been left out with no one else to answer their queries will love to look at you if you become the first person to address their woes.

As an entrepreneur, you have the agility and passion that what's needed to innovate. You don't need to kick off a board meeting or seek help to do that. You can think of it, plan out and do it yourself! 

When innovating, make sure you keep your customers and market in mind. Diversify within your market is advantageous. However, spreading your roots into different demographics is anti-growth.

3. Advertise for growth
When it comes to growing your business, there are many ways. Marketing is one of them. It helps you advertise your development services to a new customer base. You can open your development business in other locations, but the best way is to go online.

Your website would be the windows to your services to them. If your own site has been developed keeping in mind all the users’ needs, there is no doubt they would love to have something like that too. It also encourages transparency and loyalty. Advertising lets you extend your presence. Once you have identified a new pool of clients, you can penetrate the chosen media that focuses on such customers. If your clientele comprises of professionals, you may look into LinkedIn or Twitter for advertising. Facebook is also a significant media to tap into.
4. Participate in events
Events and tech meetups can be an ideal way to accelerate your growth. It's because these events draw audience's attention who are interested. You can bring your products and services on the floor for them to identify their needs. It can enhance your position. However, the catch is to choose the events carefully. Look for events that would match your products and services well.

For example, trade shows prove to be beneficial for businesses in custom clothing. They can demonstrate the designs of their custom clothing or printing techniques there.
5. Consider your costs
You might be thinking for some time why aren't we discussing the cost. So, here it is. When you talk about your business growth, it means the growth of its bottom line too. You need to focus on your expenditures and earnings and differences between them to know if your business is actually on the path of growth. Meanwhile, you have to let go of your loser products and improve your services for cost-cutting.

6. Export your services
How many businesses do you know that export their services? Many, right? Leave your footprints into overseas markets. It will provide a powerful boost to your company. Franchising or opening new offices internationally is a way of growth. However, it needs significant commitments. Also, it requires time, money and resources. But in the end, it gets you many rewards.

7. Don’t be a jack of all trades
There is no doubt that a do-it-yourself mindset is needed for starting a business. But it doesn’t mean you become the jack of all trades. For example for graphics design, you don’t have to design images or graphics on your own. You can partner with a graphic designer to do so and share your profits. This saves you precious time and money to focus on selling your services to your customers.
Thanks to advanced technology that even helps you leverage the power of the Web to raise funds for your business. Visit crowdfunding sites or meet related people to fund your company.

Conclusion
You may have started your business on a small scale, but that doesn’t mean it has to be the same all the time. Plan out some strategies for growth and seek people’s help. Don’t miss out any opportunity to expand your business in your niche. 
Follow all the above tips to accelerate your business growth and make it the next big brand. If you have any such ideas for growth, don’t hesitate to share it with us.
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Author profile
Campbell Joef is a graphic designer and blogger associated with Designhill.com , a custom designs marketplace, I generally write on topics concerning design and clothing industry like as 3/4 sleeve shirts , e-commerce, start-ups, small business.