Why do you have to promote a private event? It's not public anyway. But private events come in many shapes and sizes, and some variations require some promotion.

Here are a few examples of private events:

• Weddings
• Birthdays
• Christmas parties
• Family reunions
• Network dinner parties
• Corporate parties
• Exclusive market events

In other words, the type of private event that you organize determines whether or not to promote it.

1. Promote at the right time

Private events such as a Christmas party in front of the office can already be organized in May or June. If you want to advertise your location, you must do so at the right time.

The right moment for promoting your event or space depends on your target audience. Some people plan their private events well in advance, while others are more spontaneous.

2. Focus on your target audience

The main rule for promoting events is knowing who your audience is. This rule applies even more to private events.

Whether your private event is for a specific market or your in-laws, you need to focus your marketing on who they are and what channels they use.

3. Use your online channels

Whoever your audience is, it's likely they're on the internet. Use all your online channels, from email lists to social media platforms.

Here are ways to promote private events online:

• Email list
• Facebook Events (on private)
• Facebook Messenger (group chat)
• Whatsapp Broadcasts
• Twitter PBS
• Instagram PBS
• LinkedIn Messenger

You don't have to reinvent the wheel when it comes to online promotion of private events. You just have to use the right functions that are already there.

4. Use a platform for ticket sales

If you are organizing a private event of considerable size, it is practical to tie up with online ticket selling service

A good platform for ticket sales can help you with ...

• Keep track of how many tickets you have sold
• Managing potential leads
• Obtaining real-time data insights
• Streamlining reports
• Communicate with your event team

5. Contact visitors to previous private events

Unless it's your first time, you have a list of people who have been to private events before. Use your existing audience to promote your event.

Visitors to previous events are also your best champions because they have already experienced what you have in store. Let them promote your event with their friends and colleagues.

6. Invite influence's to come

Inviting influencers is a way to ensure exclusivity. It is just like inviting the most popular child in the class to your party.

Influencers can be many things, including local sports heroes and Instagram personalities. The type of influencer that will attract your audience depends on, well, your audience.

Keep in mind that many influencers are often invited to exclusive events, so they can sometimes be selective about who they want to associate their names with.

But if you know how to work with the right person, they can be very valuable for promoting your private event.