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The Art of Building an Engaging Business Mobile App - 6 Easy Tips

kathy mitchell3183 21-Aug-2019

The mobile phone has become an integral part of every business. According to a survey, there are 5.11 billion mobile users in the world and around 4.39 billion internet users. On average, a mobile user spends 2 hours daily on mobile.

The Art of Building an Engaging Business Mobile App - 6 Easy Tips

Mobile apps give a real competitive advantage to a business. Mobile apps estimated for 57% of all digital media usage in 2018. Right from an employee to the top executives, today everyone is using a business mobile app to remain productive.

What is a Business App, and its types?

A business app is a piece of software mainly developed to solve your business problems and helps your business to grow. Depending on the business requirements, an app can be focused on a particular goal, or it can be versatile.

Here are the popular categories of business apps

● Office Productivity Apps

● Travel Apps

● Tools and Utility Apps for Businesses

● Enterprise-specific Apps

● Communication Apps

● Mobile Payment Apps

● Mind-Mapping Apps

Why Your Business Needs Mobile App Development?

A great mobile app can help your business in many ways. It can:

● Enables you to Keep Your customers engaged

● Get instantaneous feedback from your customers

● Develops customer loyalty

● Facilitates promotion of your product

● Strengthens your brand name

● Increase your revenue by improving sales

Here are the 6 Easy Steps to Create Engaging Business Mobile App

Step 1: Define Your App Objectives

Before you begin to create an app, you first need to determine the purpose why you want to design that app. People often have a pretty clear idea of the type of features that they would like to include in their business mobile app. However, they are not clear about why they are building the app.

Business Mobile App Should Satisfy Two Goals:

● Ideal users’ goal

● Business goal

An ideal business app must create awareness among your potential customers. It helps you get the track of how many sessions each user has. It should improve inaccessible communication and interaction with the user, which ultimately increase your productivity and profit.

Once you’ve determined your app objectives, your planning process will be more straightforward.

Step 2: Lay Out Your App Features and Define Their Functionality

The Art of Building an Engaging Business Mobile App - 6 Easy Tips

Now that you know what you want to accomplish with your mobile business app, it’s time to fix your mobile app’s scope. Write down all the functionalities and essential features which are necessary to achieve the solutions and bring value to your app.

Some of the Most Used Features in Business Mobile Apps are:

● YouTube or Vimeo integration

● eCommerce integrations

● Push notifications

● Forms

● Social sharing

● Chat

● Contact us

Step 3: Research And Analyse Your Competitors App

After defining your app, it is time to take a look at your competitors. Look for what they are already doing and get an idea of what new feature you can offer to your users.

There are 2.46 million apps available for android users, and almost 1.96 million apps are available for iOS. Researching and analyzing your competitor's app will help you in better android app development or iOS app development.

The competition leads to develop more engaging and user-friendly than the existing business mobile apps in the market.

Step 4: Wireframe Your App

The Art of Building an Engaging Business Mobile App - 6 Easy Tips

Till now, you have your app's objectives, functionalities, market competitor research. It is the time to roll out the plan and create a blueprint with wireframing.

What is Wireframing, You Ask?

Wireframing is a visual design that describes the initial layout of your app that flows among the screen without the complexity of graphic elements. It is a sturdy and straightforward way to plan your hierarchy.

Wireframing Provides You A Unique Chance To:

● Understand your use cases

● Optimize the number to reach each goal

● Find the best works among the multiple screens flows

● Save development hours

The Two Common Ways to Create Wireframes are Offline & Online.

In offline, you use traditional methods or using pen and paper and draw the rough templates & in online, you can use Specialized tools like

● Gliffy

● Balsamiq Mockups

● Mockflow

After you have done with your cases and visual representation, it’s time to test your app’s flow. The testing is essential as it will help you identify any friction points and give you can compare your screen flow with your user’s expectations.

Step 5: Choose An App Development Type

The Art of Building an Engaging Business Mobile App - 6 Easy Tips

The functionalities of your apps are mapped out, and it’s time to choose the best development path for your app according to your requirements.

Native App Development

In native app development, you’re working from scratch, and you’ll need to build two separate apps for different platforms such as Google Play Store and Apple App Store. It is demanding and provide you with the most robust and reliable performance.

Hybrid App Development

In hybrid app development, you can use the same code source and deploy on different operating systems. It is most suitable for frequent updates and easy debugging.

Using A Mobile App Building Platform

Instead of developing your app from scratch, you can use a mobile app building platform and have the freedom to use all the built-in features using plugins, rather than wasting several months over coding.

Step 6: Test Your Live App

Once the app development is done, the final and most crucial step is to test your app live. This essential step will ensure that the user will get a smooth running app. It allows removing of bugs and errors before the actual app hit the market.

Different Types of Testing are

● Mobile App Manual Test

● Automation Testing

● Zero Code Automation

● Mobile DevOps Integration

● Autonomous App Testing

Conclusion

Developing mobile business applications can be both challenging and complex. The mobile app developers must follow the business inside-out to complete all the complexities and requirements laid down by the client.


Updated 21-Aug-2019
Kathy Mitchell is a writer and avid researcher on the subject of health, beauty, nutrition, and general wellness. She likes to go out with her friends, travel, swim and practice yoga.

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