If you have worked in digital marketing, then you know that the internet is not a static place. It changes every day, and if you want your business to get noticed, you need to work with a digital marketing company that understands how internet marketing is evolving. In particular, businesses need online marketing that focuses on the following categories. Read on to learn more about how internet marketing has evolved over time.  

Local SEO

When consumers search for products or services online, the search engines take into account their location. To be found in these searches, you need a digital marketing company that understands local SEO, which involves everything from optimizing your Google business listing to getting press releases in local media. Getting a local business to rank high on Google's search engine results pages used to be as easy as having a website and getting listed. Now, it takes much more effort to dominate the local space.

B2B and National SEO

In other cases, your business may not hinge on reaching local clientele. Instead, you may have an ecommerce company or another type of business with a broad national presence, and in that situation, national SEO can be critical. In still other cases, you may need to reach other businesses through B2B SEO which narrows in on the words and phrases business clients are likely to be searching.

Lead Generation SEO

Finding your website is just the beginning. Unfortunately, you can't eat web traffic or use it to pay your bills, and effective search engine optimization needs to focus on lead generation. Once you get people to your site, the content and information on your site needs to convert those people into leads. Then, you can follow up with your sales department or have processes in place to complete the process online and turn those leads into buyers.

Small Business SEO

SEO and digital marketing isn't just for big name companies. Even small mom-and-pop operations need SEO. When local shoppers want products or services, they tend to start their searches online, and if you want to stay relevant, you need to be there. Similarly, when tourists move through spaces, they also rely on digital tools to help them find businesses to patronize.

Enterprise SEO

Enterprise SEO involves all the traditional elements you expect from an SEO campaign -- diligent keyword research, content creation, quality inbound and outbound links, and social media integration. However, because enterprise sites tend to be much larger than the sites for most local businesses, you also need an expert who can guide you in the right direction with the structure of your site, and you need a process in place to approve content to ensure that it's consistent with your brand image.

Ecommerce Sites

Getting found online is step one, but then, you need a website that engages traffic and convinces site visitors to buy. With ecommerce sites, you need an easy-to-understand shopping process as well as keyword-optimized product descriptions and searchable images.

At Atlanta SEO Co, we can help your business get the attention and internet traffic it needs to thrive and survive. To talk with an SEO expert, reach out today.