Author Bio: Hi, myself Sienna Brown, I am an Academic Blogger based in Melbourne and Associated with My Assignment Help. I started writing and blogging from a young age and most of my write-ups are based on real experiences and self-taught.

According to the statistics, as posted in Izea.com, about 54% B2B marketers who didn’t use content marketing strategies earlier, planned to implement them this year. On the other hand, about 42% of B2C marketers are already committed to using content marketing strategies, thus keeping up with the trend. According to the Cisco Visual Networking Index: Forecast and Methodology, 2016–2021 report, video content traffic stats are expected to rise from 73% in the year 2016 to 82% by 2021. Thus, with so many statistics, predictions and analysis, how do you plan to prepare and cope with the competitive market?

Well, it is to be noted that at times we need to break certain stereotypes, mold certain strategies and widen the possibilities of better scopes and productivity in order to keep up with the pace and latest trends. Thus, it goes without saying that the domain of content marketing is no exception in this matter.

Here is a list of top 5 content marketing trends for all enthusiastic marketers to follow in order to come up with content that can ensure better ROIs, client subscriptions, ad views, and clicks; so on and so forth.

1. A single campaign, multiple contents – diversity matters in the long run
There are many brands these days that are no longer limited to the single campaign - single content concept. Rather the brand managers and content marketers are more interested in coming up with multiple videos, promotional contents and other strategies for a single campaign. One can create multiple ad sets targeted towards a different audience, territory and age group all under the same roof.

Social media platforms like YouTube and Facebook are pretty enthusiastic about promoting such features for better business developments. Thus, as part of a new strategic approach, this new trend of content marketing can be embraced by the marketers in order to target a wider client base, all in one place and under a single campaign.

2.    Distribution and creation of content according to the local trends
During a roundtable conference and survey conducted by an e-marketing consultancy in Singapore, it was found that the respondents indicated a change, as far as global and local content production and distribution are concerned. According to the respondents, content was earlier produced at the headquarters and was eventually distributed among all local territories for further translation and media promotion. But now things are about to change.

Things won’t only be restricted to locally translated contents. All local media houses and content marketers are likely to refrain from simply translating the content and using them for local distributions. Rather they are re-creating contents in accordance with the local markets, based on the content strategies, components and images that are provided to them.
This, as a result, will make it much easier for the local markets to connect and consume the content in a much effective way. Thus, this makes it pretty evident that not only a global, content marketing in 2018 is significantly about the local approach as well, with personalized content creation according to territorial consumption, culture and trends.

3. Content marketing to be more transparent – lack of clarity leads to brand distrusts The math is simple; if you are not being upfront and transparent with your brand promotions, products and services, then how would the target consumer get the hang of your agenda and the services your company is offering.  

Posted on statista.com, according to the findings of a research conducted by Ipsos Mori, about 70% of British citizens belonging to the age group of 16 years and above do not put their faith in advertising. This definitely calls for a much transparent branding, the disclosure of all requisite information that the clients may expect to receive from the brand’s end.

4. Constructive content strategies and audit policies – the next “in” thing
Content strategy always will continue to be the most effective way to come up with satisfying results. Without strategizing a marketing policy, meeting all sales targets and agendas at the end of the day might seem to be a difficult task to accomplish.

Experts are of the opinion that strategizing content is beyond storytelling. It would mostly depend on your corporate priorities and organizational goals. A content audit in this matter is likely to be an option to watch out for.
A constructive monitoring of things that are required in order to accomplish all organizational goals, prior to drafting a strategy is something supposedly the world of content marketers should opt for this year.

5. Mini ad formats are likely to dominate the content marketing segment
The concept of mini ads is interesting and challenging at the same time. YouTube introduced this concept last year and it worked well for the new-age marketers. However, there are contradictions, as some brands are of the opinion that mini ad formats restrict their communication. As they have so many things to say but only have a timeframe of a mere 6 seconds to tell the entire story or send the message to the audience. Scott Spencer; Google’s product management director is of the opinion that one can tell a story in 6 seconds.

This, as a result, opens up new possibilities and scopes for the mini-ads, as a note of confirmation and acceptance comes from the search engine giant.  
Well, as a concluding note, it is only to be mentioned that the world of content marketing today is gradually shifting its base towards smart advertising. Especially with the emergence of mobile devices, social media platforms, fierce competition among brands and other contributing factors, one cannot afford to be inflexible. Now that the content marketing domain is focusing on quality over quantity, you need to keep up with the pace with creativity, strategy, exactness and constructive storytelling. These are the requisite elements that can enhance brand awareness; thus, keeping up with the trends.