When internet users do a broad Google search, they’re generally precise with their wording, because they have a clear idea of what they want. This is great for businesses in Auckland who use general keywords that relate to their services; however, how do you optimise your SEO so that your brand shows up on the first page of search results? Here’s how you can help your brand in Google searches with SEO Auckland. 

Why Does It Matter?

If you’re serious about surpassing your competitors within the same industry as you, then you’ll want to rank for both branded and unbranded terms in organic searches. The reason for this is because you want to be an authority in your industry. The dream for all businesses is to become a household name; that when someone mentions their business, people know exactly who they’re talking about. Brands such as these include Apple, Kleenex and LEGO.

Branded Search Is Easy

If you’ve optimised your keywords to include your brand name, then you’re confident in the fact that the general population in your town or city knows who you are. That means that they’re using your business’s name in their organic searches. Therefore, they know who you are, what you do for your consumers, and they know that you – and only you – can provide the service they’re looking for. You don’t have to work so hard to win these clients, because they’ve already decided to work with you.

Unbranded Search Wins New Customers

An unbranded search means that you’re searching for a product, item or service without mentioning a company’s name. It could be “gelato ice cream in Auckland” or “car repairs Newmarket.” There is no mention of a brand, which means that the first search results have relied on those keywords to be used in a search.

People performing unbranded searches have not been converted by a particular brand, which means they are essentially potential leads who are comparison shopping before being converted into customers. More often than not, people use non-branded searches because they’re still in the process of searching for a service provider to help solve their problem. Therefore, if you want to win these leads over to your brand, you need to identify terms that are relevant to your business and services provided and optimise them so that they rank well.

How To Optimise For Unbranded Keywords

Ask yourself what is fundamental to your business? Which of your products or services would a customer be interested in? For example, if you owned a bakery, the most obvious keywords to use would be ‘cakes’ or ‘pastries’. However, what about the people who are looking for gluten-free bread? These people could open up a whole new target audience for you to convert, which means that you need to optimise these equally essential keywords.

If you offer services that don’t form part of the foundation of what you do, make sure that it’s mentioned in clear and comprehensive written copy on your website with the optimised keywords included. Allocate funds to local SEO as well, so that your business will come up when people in your surrounding areas search for services you provide.

Conclusion

If you’re working on the SEO for your Auckland company, you want to win the business of your audience, and to do that you have to understand who they are. Do you know what they want, what their price range is, and who they want to solve their problem? You also have to learn how they search in organic Google searches. Which words are they most likely to use, and have you optimised your keywords to include these? The difference between branded and unbranded search optimisation is stark, but both are vital to lead generation and business growth.