Developing a software product and sitting back waiting someone
to buy it is not going to help you. If you have developed a software product
and want to sell it in retail or to a company or client, it’s very important
that you have establish a brand identity. To sell your product which is
packed with great features and benefits that you have made through programming,
it’s important to tell people about these feature through special branding. You
simply can’t rely on your software products’ features to make sales for you
whether it is intended for desktop use or is a software as a service platform.
Software companies have to face stiff competition in the market, not only they
have to reach the right audience at the right time with the right benefits, but
also have to convince the audience that they are honest and their product are
made with integrity specially for them. That’s what branding is all about.
Branding your software product and your software company is very
important because your customers need to feel that you really care for them. When
customers trust and believe in a brand they eventually buy the
products of that brand. Brand loyalty and reputation is a demanding asset which
all companies strive. Thus, your software has to be branded in a way that
solves a specific problem or set of problems for a well-targeted audience.
The development of science is iniquitous. This is true in so far
as the areas of research are determined by the paradigms of the Western
developed countries, ignoring the needs of the developing countries. Not only
have they stolen the traditional knowledge of such countries but also reduced
them to status of consumers of such knowledge. The distribution of fruits of
scientific development is even more iniquitous. This has disempowered not only
nations but individuals all over the world. There is an increasing commercial
orientation of science as the primary sources of funds today are the corporates
whose only concern is the marketability of the products of scientific research.
Branding is also important because
then you can promote your company with this brand value and brand image to win
over a specific market segment. Branding also involves some strategy and rules
and regulations. Establishing your company as the expert in
one particular area is much better than trying to market to a variety of market
segment at once. It’s very important to understand that, to concentrate your
efforts is to concentrate your wealth.
As you can see, branding has a significant effect on how
software is deployed and marketed. Thus, it’s important to define the benefits
of your software and who will enjoy those benefits. Thus this is the only way
to brand your product and make it a success.