• Apple has not yet verified that Twitter advertising has been suspended.
• Apps like Parler and Gab were previously removed by Apple.
• Elon Musk has made no secret of his displeasure with Apple.

In a series of tweets on Monday, Elon Musk claimed that Apple had threatened to ban Twitter Inc. from its app store without providing any explanation. He also claimed that the iPhone manufacturer had stopped running advertisements on the social media site.

 The wealthy CEO of Twitter and Tesla claimed Apple was putting pressure on Twitter regarding requirements for content control. Apple has not confirmed the action, but it would not be out of the ordinary given that it regularly enforces its policies and has already deleted apps like Parler and Gab. 

Apple restored the latter in 2021 after the app updated its content and moderation procedures, the companies said at the time. It is a favourite among US conservatives. Apple has largely stopped running Twitter ads. Do they dislike the freedom of speech in America? 'In a tweet from last month, Musk stated. 

In a subsequent post, he included Apple CEO Tim Cook's Twitter handle and questioned, 'What's going on here?' Requests for comment from Apple did not immediately receive a response.

 According to ad measurement company Pathmatics, the most valuable company in the world spent less money on Twitter advertisements. The 30% commission Apple charges software developers for in-app purchases was one of the complaints Musk listed on Twitter. 

According to the Washington Post, which cited an internal Twitter document, Apple was the biggest advertiser on Twitter in the first quarter of 2022, spending $48 million (approximately Rs. 391 crore) and contributing to more than 4% of overall revenue during that time. The up to 30% commission Apple charges software developers for in-app purchases was one of the complaints Musk listed on Twitter.

 Musk posted a meme suggesting he was prepared to 'go to war' with Apple rather than pay the commission. Companies like Epic Games, the company behind Fortnite, have criticised the fee and filed lawsuits against it, and it has garnered the attention of regulators all around the world.

Musk's efforts to increase Twitter's subscription fees, in part to offset advertisers' flight due to concerns over content moderation, may be hindered by the commission.