Having a positive cash flow is essential for the companies that want to stay relevant to the market. Having cash gives you the ability react to market changes by investing in new opportunities. However, it's not always easy to keep the cash flow at a positive level. Because of that, businesses oftentimes need to come up with ways to raise cash in order to keep operating and growing. Here are 5 of the most effective ways of rising reliable money for modern businesses:

1. Venture capital

Venture capital is a form of investment where investors buy part of the ownership of a company. This kind of investment is usually made towards small, up-and-coming companies that have the potential for growth. Venture capital is usually provided by a group of rich private investors or specialized financial institutions such as funds or investment banks. This is a popular way of financing because companies get to partner up with experienced entrepreneurs who contribute with their experience as well as cash. This, of course, means that business owners need to give up a certain amount of control over the company, but this is oftentimes worth it, when considering the huge amount of support they get in return.

2. The government 

There are certain projects that can secure funding from the government in the form of grants. This is mostly the case for biotech or research-based industries. There are usually a lot of rules that need to be followed in order to get government funding. The first steps are usually a formal application and presentation of the business model. Which project eventually gets funded mostly depends on the area that the business operates in. Different regions have varying developmental plans and if you can present your ideas in such a way that they match the goals of the local government, you might be able to secure their support.

3. Cash loans

The traditional way of raising cash for startup companies is borrowing money. Usually, the institutions that lend the money are banks. This remains a popular way of raising cash to this day, as it's still very effective and safe. However, it's not always easy to get loans from a bank. Businesses need to have a high credit score or hold valuable assets in order to get loans from banks. That is often not the case for startup companies. Luckily there are a lot more options available for companies looking to secure money. Such examples are no security business loans which are fast becoming the first choice for small business owners. This is because the terms and conditions for borrowing money are not as restrictive as conventional options and they don't require long-term trading histories to be approved. 

4. Angel investors

Angel investing is similar to venture capital as it involves selling part of the company in order to get funding. The main difference is that angel investors are individuals who provide cash instead of institutions. As with venture capital, companies will get more than just financial support since they get to use the business expertise of their new partners. This is a very effective way to jump-start your startup and make sure that your ideas get a fighting chance on the market.

5. Crowdfunding 

Crowdfunding has become very popular in recent years. This is mostly due to the development of technology and the increasing number of people moving their businesses online. There are a lot of sites that offer the option for companies to present their projects to everyday people and give them the opportunity to contribute. Besides being an easy way to raise money, this system provides the extra benefit of seeding interest about your idea to the general population. People who invest in your ideas are more likely to spread the word and help jumpstart your company. This way, crowdfunding provides cash but it also produces interested clients that are ready to buy your product once you start selling it.

There is no best way to raise money for your company, it all depends on your ideas and plans for the future. However, the list above provides some of the most reliable options and should definitely be considered by everyone who is in quick need of money in order to grow their business.