Of the 7.1 billion folks on our planet, 2.1 billion have social media accounts. 7 in 10 use their accounts actively, whereas, 4 in 10 use social media apps. This serves good news for your brand as you have a wide pool of customers to tap into on social. However, nothing good ever comes easy, right?

Finding potential customers on social media takes work. Much like fishing, it demands times, effort, and practice to bait the right lead. On top of that, it takes a lot to convert the prospect into your customer. Put simply, growing your business on social media demands time and consistency.

In this regard, you can either start from scratch and learn by trial and error as you go or hire a social media professional. The only problem is that the first option sips a lot of time, which is a precious resource for those who run businesses. This leaves us with the second option.

So, without further ado, let’s dive into six reasons why you should hire a social media professional for your brand:

1. A professional maintains a consistent presence for your brand

Posting on social for two days and disappearing for the next three produces a boring feed and squeezes the life out of your brand’s social reach. Such inconsistency fails to create brand awareness, all while crushing the interest of those who are intrigued by your business.

Now, in your defense, you may blame something like lack of time to post on social, but that’s where you are wrong and need a professional. A social media expert works on establishing your social media presence. To this end, he produces engaging content and posts regularly.

Such consistency is the backbone of social media success and revenue generation. 90% of marketers agree that their social marketing efforts have ramped up their business exposure. Moreover, 75% say that their site traffic has increased. So, it’s about time that you replicate these results for your company by employing social media marketing.

2. A social media manager creates an engaging social profile for your brand

Social Media Marketing is not about making some posts about your company and expecting sales in return. If anything, it is about an engagement after consistency. Engagement allows your brand to grow a community of leads and loyal customers.

Of course, this means that you spend significant time on social and talk to your audience. A social media professional does exactly that. By hiring one, you are ensuring that your brand is online most of the time and maintains an active, engaging presence.

A case in point here is the Goulet Pen Company, a small business of 30 employees that has grown between 50-100%. The credit for this goes to social media engagement that sits at the intersection of great content, conversation, and community building for the Goulet Pen Company.

3. A social expert knows how to achieve your social goal

A social media pro showcases expertise in using social to your benefit. In other words, such a professional is well-versed in writing engaging content for social media, crafting attention-grabbing posts, planning a social strategy to accomplish your social media KPIs, and so on.

A cherry on top is that a social media professional also boasts know-how of running ads on social. These can offer great value for all your investment provided the person at the helm of ad affairs knows his stuff.

No wonder the person planning Facebook video ads for Peel, a company that sells thin phones cases, is a social media marketing expert. After all, the brand increased its revenue by 16 times and reaped 3 times higher ROI by running video ads on the social network.  

4. A professional help maintain your brand voice

Ever noticed how Coca-Cola chiefly makes posts on social media in red? Or, how Innocent Drinks maintains a stream of fun, chatty tweets? The explanation to this goes to brand voice. If your brand already has a guide on its tone and voice, a social media expert will readily adopt it and make sure that your social profiles reflect it.

If you don’t have a brand voice, a social media marketer may help you out. Either way, a professional ensures that your copy is crafted as per your brand voice. He also ensures that all responses that he makes to your audience also align with your brand voice.

This is important as a unique brand voice makes your brand memorable. It also fosters trust with your audience. Felicia C. Sullivan, author, storyteller, and brand builder shares in her Medium post, “People buy from people they like, know, and trust based on a relationship cultivated over time.”

Moreover, a two-year study confirms that emotionally connecting with customers resulted in 306% higher lifetime value for brands. Furthermore, the study concluded that people who emotionally connect with a brand recommend it by 71% as compared with 45% who recommend brands that they’re not connected with.

5. A social media manager will help with social listening as well

Social listening revolves around keeping your eyes and ears open when people mention your brand or discuss it. Such listening poses several benefits. For instance, you can learn who is interested in your services and target them as your new lead. Statistics agree with this as 54% of the B2B marketers have generated leads from social media.

Additionally, social listening assists in revealing customer problems. This means that you can tweak your product or service as per your customer feedback, thanks to social listening. Luckily, with a social media professional at the center of your marketing efforts, you don’t have to worry about how the listening part works.

6. An expert in social media marketing also handles your customer care and service

Social media is an important customer care channel. 63% of the customers expect brands to offer customer service on social media and 90% of social users have used the channel to communicate with a business.

What’s more, customers expect a brand to get back to them with a response on social within 30 minutes of their query. This means that you not only have to employ social as chief customer care and service center but you need to be proactive in solving your customer concerns too.

Here, again, a social media professional helps as he monitors and manages your social profiles consistently. Consequently, he can get back to your customer in a short while, helping keep them satisfied.

Final thought

To recap, a social media professional is essential for an active and engaging social presence for your brand. Such an expert makes sure that you have a social strategy in place and your brand offers the best possible service to your customers while planting seeds of loyalty among your audience for your business.