Step 1: Keyword Research
Related keyword or Keyword research is a process of identifying the most important keywords for our website. Keyword research or finding matching keyword requires keyword-research tools which can help us find the most relevant keywords for our website.
Here are some free keyword tools to help kickstart your SEO with zero investment :
- Google Trends
- Keyword Shitter
- AdWord & SEO Keyword Permutation Generator
- Answer the Public
- Google Correlate
- Keywords Everywhere
- Wordtracker Scout
- Google Search Console
- Suggestion Keyword finder
You can use keyword research tools like SemRush, keywordtool.io, and keyword finder to do keyword research for SEO
Step 2: Competition Analysis
Identify competition by identifying who is your competition. You can do a competition analysis using various SEO software and competition analysis tools.
In this article, you will learn about the competition analysis in detail.
Step 3: SEO Audit
Audit current website and ranking of the current website for selected keywords that will give you a basic idea about what can be improved on your website.
Search engine optimization Audit is a very important part of the SEO Process and technique.
Step 4: On-Page SEO Optimization
Identifying On-page optimization requirements and site structure.
Step 5: Off-Page Optimization
Build links, promote your website in social media
Step 6: Measure results: Traffic and Rankings
OLD SEO Process Vs. New SEO Process
Given above the SEO technique is a standard SEO process that many people follow for ranking existing or new website. SearchEngineOptemizetion process has changed over the years, and the process you followed in the past may not work now. A few of the old tactics you are using today to rank your website may not help you achieve results you are expecting.
We'll have to follow the latest SEO techniques to get top ranking in Google. Into this SEO guide, I will cover the latest SEO process which you can use to improve your ranking in Google.
Step 7: Start with Keyword Research
Where keyword research is one of the most important parts of the SEO process, it is almost impossible to start an SEO campaign, unless you know what people are searching on the internet and what information they are looking for. As you do keyword research, you have to start with the root keyword or seed keyword. In today's time, there are many free and paid tools available for keyword research.
Here are a few things you need to keep in mind when you do keyword research.
- Start with the long tail and low competition
- use Google autocomplete to get more idea
- Use Google related search
- You can use tools like keywordtool.io
- There are paid tools like SEMRush which can help you do keyword research.
|ON-PAGE SEO Optimisation of Website: -||OFF-PAGE SEO Links to your website:|
- Meta Tags
- Meta descriptions
- Meta Keywords
- Keywords in text
- Keywords in HI, H2, H3 tags
- Image descriptions, image title tags, image alt text
- Search Engine Friendly URL
- Bread Crumbs
- Internal links
- Outbound links - Sitemap
- W3 Code validation
Links to your website:
- From Social Media
- From other Websites
- Business directory websites such as Yellow Pages, Brabys, Cylex, Google+ Business Page, etc.
Product & service REVIEWS:
- Google Reviews
- Reviews from other sites such as Trip Advisor, LinkedIn, Facebook, Google+ Business Page, etc.
- Facebook, LinkedIn, Instagram, Twitter, Google+, YouTube, Vine, etc.
Submission of website to Google, Bing, Yahoo, etc.
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