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A Brief, SEO Guide for Beginners

Anonymous User1192 23-Apr-2019

A Brief, SEO Guide for Beginners

Whether you are new to search engine optimization field and looking for Step by Step SEO Process to improve your ranking in Google, here is a detailed SEO process in 2019 for beginners. It will be impossible to get top rankings in Google unless you follow the appropriate SEO process. Several companies fail to gain ranking due to the wrong strategy and not following the process.

Google Search Algorithm is becoming more intelligent now

A Brief, SEO Guide for Beginners

Where the SEO technique is becoming very difficult every day for those people who are not keeping their knowledge updated about the latest things happening in the SEO industry. Due to recent changes made by Google in its search algorithm Making SEO and SEO strategy has become very difficult. If in other words, "SEO is finding it difficult for many people who are not following Google guidelines", those people who are not updating their knowledge and who still think that online Reading blogs and watching videos is quite SEO.

Why SEO keeps changing?

A Brief, SEO Guide for Beginners

It was easy to get or rank a website sometime back on Google's first page. Many people used to add keywords to the title, add some details, copy and modify the content, and build hundreds of backlinks to get top rankings in Google. But now, things have changed, like keyword stuffing and black-hat SEO techniques. These techniques do not work for all websites. Yes, for some websites you may be able to get temporary rankings, but when Google sees that your website is not following the best practices that will drop your rankings.

  • Google keeps updating its algorithm to deliver the most relevant results.
  • Google keeps updating its search algorithm to fight spam and deliver the most relevant results.
  • Google updates its algorithm every few months. If you want to know the complete history of Google algorithm updates you can check Moz website here.

Market Research

As an SEO professional first step is to search the major search engines to see what types of websites are ranking for words which you deem to be important. As an example, if mostly colleges, media, and government institutions are ranking for your most important terms it may be difficult to rank for those types of queries. Whether, on the other hand, the market is dominated by fairly average websites which are not strongly established brands, it may be a market worth pursuing.

  • site age
  • Google PageRank
  • inbound link count
  • if any governmental or educational sites link at their site
  • if they are listed in major directories
  • if bloggers link at their sites

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