Have you ever wondered if it is possible to send bulk SMS? With the use of software, sending bulk text messages has now been made possible. This is mainly used for advisory, alerts, entertainment and marketing campaigns. But nowadays it's better to create your own mobile application. If you do this, your customers will say "thank you", you'll get more app reviews and you'll attract new customers.

The use of bulk SMS is considered to be one of the most efficient marketing strategies. This is because there is a high chance that these messages actually reach their intended audience. In fact, 98% of text messages are actually read by the receiver.

However, there are a few things that need to be considered to ensure that the messages won’t come off as spam:

Content — Considering that there are only about 650 characters in SMS, it is important to keep the message informative, precise, and direct. Otherwise, customers will lose their interest and might not read through the long message.

Time — It is important to think of the right time when sending bulk messages. For example, sending messages on Mondays is not a good idea because most people are busy. Sending messages in the wee hours or during holidays will just annoy your customers.

Frequency — Although you are not restricted as to how often you want to send messages to your customers, you need to understand that frequency should depend on your purpose. Sending out SMS every week for the same purpose might get irritating. However, if they are for different purposes, that would be acceptable.

Target — You also need to think about who you want to send out your message to. For example, if it’s about a promo for women’s clothing, then make sure you only send the messages to women. Otherwise, you might lose subscribers.

Respect for privacy — It is best to ask permission from the mobile owner about your plan to send out SMS from time to time.

You can always experiment with your bulk SMS campaign until you get the desired result.