Think about the leading content management system and your mind will auto-suggest “WordPress.' The name today is an industry leader. Given the present-day scenario, about 29% of websites get designed and developed on WordPress.
One of the main reasons for using WordPress is because it is user-friendly. And in terms of SEO WordPress is easy to manage as well.
This content management site covers all the SEO basics and ensures that your website is search engine friendly. It enables you to implement the correct SEO strategies to enhance your site awareness and visibility online.
You always benefit by implementing the best SEO tips for WordPress. It graduates your site to a new paradigm. You can contact professional SEO services to help you strategize an SEO plan for your WordPress.
If you are in Adelaide, then you can opt-in for
Adelaide SEO Services and select a brand that best suits your requirement.
However, when you are opting in for WordPress, you need to know a few basic pointers. There is a difference in its versatility, functionality and the SEO strategy. Some of the best advantages in WordPress.org are as follows:
· The capacity to make use of SEO plug-in tools
· The ability to modify the code as required
· You have the option to opt-in for Google Search Console
· It provides access to several SEO-friendly themes
Hence, both WordPress.org and WordPress.com are perfect for SEO. Some of the best guidelines to implement are as follows:
1. Ensure to use the keywords in the header, title, and other crucial locations
You need to make use of the keywords in multiple variations all across your website and online content. However, you need to keep a few things in mind. The good content in your site and SEO articles will not keep using only one chosen keyword, repeatedly.
A smart call is to make use of a broad mix of phrases and words that get associated with the primary topic.
Having said that, it is essential to always to make use of one principal keyword that you can widely use throughout your website content and SEO articles. A crucial place for keyword usage is the title tag. It is a smart call to make use of keywords towards the start of the title.
The header tags make sure that both Google and the online readers are aware about your website content. Using header tags in WordPress is very easy. You simply need to click on text formatting box in the Visual Editor.
Your post title or the page title by default is going to be the H1 tag. It is essential to have a single H1 tag on every post and page.
2. You need to transfer the website to HTTPS
If your site provides the visitors with the choice to place in text or any other information via the contact forms, payment fields, opt-in boxes, it is essential for you to ensure that you use Secure Sockets Layer (SSL).
It will make sure that any critical data that your online visitors leave on your website is encrypted. It ensures complete security. It is essential for securing for online visitor’s essential data. That aside, it is also one of the vital SEO ranking factors.
Also, if you are still not making a shift to HTTPS, then Google might not display a “Not Secure” sign to the visitors while they web pages having the text input fields.
Are you unsure whether your WordPress site is formatted to HTTPS or not? You can then check with the web host. Your web host will generally provide a simple way to shift over.
3. Make sure to upload the XML sitemap
It is one of the most essential WordPress SEO strategies that you can opt-in for! However, it is important to know that XML sitemaps, in general, aren't crucial for getting Google or any other search engine to move through as well as index your web pages and other posts.
However, the presence of this tool can make the process very useful, making sure that your new website content gets found online in search engine search results at the earliest.
And you can get this done in different ways. Luckily you have the chance to make use of advanced plug-ins that will naturally develop XML sitemap. One of the best choices is the Google XML Sitemaps. It will inform Google when you have a brand-new content. This way the sitemap can get updated regularly.
However, every tool that you can use for your WordPress SEO comes with its pros and cons. Hence, you also need to be a bit aware of the XML sitemap. You need to ensure that you are not confusing Google.
Most people do that by stating one thing to Google with the sitemap data and something else in robots.txt.
Hence, just in case if you get blocked on a particular page in the robots.txt, it is essential to ensure that you don’t include the same in the sitemap. You will come across several online resources on ways to steer clear from this.
4. Choose your theme well
Though this might appear to be a site development guideline, the WordPress theme you select will also have an impact on the way your site gets perceived by the online audience.
When you choose a correct theme using the best color schemes and fonts, you ensure that your blog is the perfect representation of the product or service you are providing. Selecting a theme that doesn't complement your brand mission and objective, might disappoint your audience.
When you choose your WordPress themes with precision, your customers know that you have given thought to the site. They automatically connect it with the fact your website must be genuine and shows interest. And this helps you to attract more website traffic which also helps in increasing your online ranking.
There are several other SEO best practices that you can use for WordPress. However, if you are making a start, opting in for these guidelines mentioned above can help you streamline your WordPress SEO strategy.