You have just written an article. And you think it's actually great. But is it up to the millions of other articles on the same topic in Google's index?

SEO writing is the process of creating content that will rank on search engines such as Google.

This article will teach you how to generate search-optimized content that both readers and Google will enjoy.

What Is an SEO Article?

An SEO article is a piece of written material, similar to a blog post, that appears on your website as a page with a unique URL. An SEO article educates, informs, and entertains your target audience while demonstrating knowledge and quality. An SEO post is also optimized for search engines to increase its chances of appearing on Page 1 of search results.

Why Should You Write SEO Articles?

Here are six reasons to write an SEO post.

Web content is the reason Google exists.

Search engines, such as Google, index web pages and content. When a user makes a search, the engine evaluates the query and matches it to the most relevant indexed objects.

Google's algorithm is improving all the time, but it still requires assistance.

An SEO article is written to assist search engines comprehend the issue at hand (for more information, see Google's Webmaster Guidelines). This raises the likelihood that it will be regarded relevant to a query and appear on page one of the search results.

Being found in a search might affect your income.

On average, organic search produces more than 50% of website traffic (up to 64% for B2Bs). Organic search also accounts for up to 59% of income over other methods.

You may demonstrate your knowledge and authority on a topic.

Google prioritizes websites with high knowledge and authority, and a well-written article is one of the best methods to convey this.

 Delight your desired audience.

SEO articles may lead to repeat visitors to your site, more time spent on other material, and conversions.

Beat your competitors in the search results.

A search-optimized article incorporates data to improve its quality. Discover what the top-ranked content is doing on the same topic. Then you can reach or exceed it.

How Do You Write SEO Articles?

To write an SEO post, you need at least the following two things:

• A skilled writer and subject matter specialist.
• SEO tools can give the data you need to optimize your content.

Here are eight crucial stages for writing an SEO post.

Step 1: Define the document specifications.

First, specify the basic article information, including the topic, target keywords, meta title, meta description, and URL. Create a table at the head of your document with the new content's essential details. This table allows you to arrange all of the details of a well-optimized content before you begin writing.

Step 2: Create well written content.

Google wants the search results on Page One to have an element of expertise. That's because Google wants its consumers to be happy with the outcomes. Quality content keeps your viewers satisfied.

However, before writing an article, ensure that you have at least one of the following:

• You can interview a topic matter expert.
• Writing skills or a professional writer
• An excellent editor.

Step 3: Use SEO tools.

Many authors are untrained in SEO, thus writing an SEO piece might be scary. Good news: there are SEO tools available to assist authors simply optimize their material.

For example, Bruce Clay's WordPress SEO plugin enables content producers to obtain SEO data before, during, and after the writing process. As a result, articles are optimized using best practices unique to a search query (rather than generic best practices that are ineffective).

Step 4: Identify and assess the competitors.

Did you realize that your online competition comprises the pages with the highest rankings for your keywords? These are the webpages that compete for attention in search results.

Once you've determined your keywords, you may start a competition analysis. Using the correct SEO tools, you may discover which pages rank in the top ranks on Google for your search query.

Step 5: Optimize the content of your SEO post.

At this stage, you should have both a well-written post and keywords. Now is the moment to optimize.

You want your keywords to appear naturally in the material. So, the first step is to figure out where you can change up a few words or sentences with your key terms.

Rule 1: Always ensure that it reads well. Slapping your keywords into any old spot without care for language might make your post appear spam to Google and irritate readers.

Step 6: Review the content.

Depending on the size of your firm or the circumstances, you will additionally require an editorial and SEO evaluation before the piece is published. This can guarantee that the post is well-written, error-free, and compliant with Google's requirements.

Remember that if you allow guest pieces, you should hold them to the same standards as the content you create in-house. Failure to do so might have major consequences for the quality of your website.

Step 7: Monitor the content's performance.

Writing an SEO post is not something you do once and then forget about. You'll want to monitor the performance of that article and learn from the results.

You may monitor how an SEO content performs in search using Google Analytics or an SEO tool such as our WordPress SEO plugin. You will want to consider items like:

• The amount of pageviews
• Average time on the page
• What search phrases are driving visitors to that SEO article?