7 Practical Ways to Lower Bounce Rates

7 Practical Ways to Lower Bounce Rates

We have seven quick SEO tactics to improve your bounce rate and user experience.

So, is a high bounce rate a negative thing? Yes, it is possible to have a negative experience. You don't want a high bounce rate if someone is going to your homepage and you want to get them to your sales page or checkout page. Yes, bounce rate is certainly bad in that case. Is a high bounce rate, however, bad for SEO? That's where things start to get a bit more complicated.

To be clear, Google does not use bounce rate in its algorithm. It is not a Google ranking factor. However, we do know that there is a lot of evidence that Google uses engagement signals for SEO, which we don't have access to. In that sense, bounce rate can be thought of as a proxy signal for commitment and satisfaction, which is exactly what we're looking for. We're trying to figure out how happy and engaged our users are with a page. In some cases, there is proof that this could support your SEO.

Now, before we get into these tips, I want to make it clear that the goal is not to lower your bounce rate. It's just a number, after all. It's completely meaningless. The aim is to increase interaction and satisfaction among your customers, making them happier. If you make the users happy, give them what they want, that's what we're trying to do, and we're using bounce rate as a proxy for that, along with other metrics like time on site, number of pages visited, and so on. If you need help with any of the below contact a SEO company near you.

1. Page speed

The number one way to ensure a lower bounce rate is to increase page speed. I've seen it on a lot of websites. Make your site quicker, and your bounce rate will decrease. What is the reason for this? For starters, more people would be able to easily access your content. They aren't going to wait for it to load. They're on their phone in the subway, and it's loading quicker. Second, it's just a better experience than waiting for images and other such stuff to appear.

Yes, Google uses speed as a ranking metric. It is a Google ranking factor that has been confirmed. In most situations, though, it's a minor issue. However, if you boost customer engagement and satisfaction by increasing your speed, this has far-reaching SEO implications. It is the most important reason to increase speed, not for the sake of ranking, but solely for this reason.

2. Broaden intent satisfaction

The most straightforward way to reduce bounce rates is to broaden your intent satisfaction. Are we satisfying the purpose for which people came to your site in the first place? Someone, for example, searches for 'Nike shoes.' So, we'd like to rank for 'Nike shoes,' but we don't really know what the searcher was looking for. Do they want to purchase Nike sneakers? Are they looking for reviews of various Nike shoes? Are they searching for Nike shoe photos? It could be all of these possibilities. The more we can fulfil the intent on the page or connect to other services, the higher our engagement and bounce rate will be.

So how do we do this? Through deep competitive analysis, answer questions, and link to related content. You'll want to look at what's already ranking for these terms, as well as what's working, and try to satisfy those intents. You're probably not meeting the intent very well if you're not providing the same type of content as the top 10 ranking results. Finally, and this is my number one trick, link to related intent. For instance, we have literally dozens of articles on various SEO topics, such as the canonical tag. Everyone has a distinct goal in mind. When anyone lands on one of those pages about a canonical tag, we will include a prominent link to all of the other resources about canonical tags.

3. Smart CTAs

You're attempting to persuade them to click your CTA and purchase your product, download your file, or whatever it is you're offering. Including the ranking keyword in the CTA itself is the smartest way to boost the CTAs. So go to Google Search Console and Keyword Explorer to see what your pages are currently ranking for, then copy and paste those top keywords into the CTA.

4. Use inverted pyramid writing

Use the inverted pyramid writing style. When people come looking for answers, we want to engage them in our writing, which means we want to hook them early and pull them into your material. The inverted pyramid writing style, adapted from journalism is to start with a lead. Begin with a quick response, then move on to the specifics, and finally, your content. So, you'd like to capture them. Show them what you're going to promise them and entice them to learn more about the specifics. It's all about making more engaging content, attracting attention, and getting good, clean content that looks fantastic and work well.

5. Make site search simple

Make site search simple and obvious. This is why. If you can have a more user-friendly search solution than Google, the user would be more likely to search your site rather than returning to Google, which counts as a bounce. You have engaged them if they check on your platform. They're looking for more content on your blog, and your bounce rate has dropped and your engagement has increased.

6. Add media

Including video, images, and other forms of media boosts engagement. Mixing media is normally preferable to inserting a video or picture on its own. As a result, pages with pictures, video, and text perform better than pages with only those elements.

7. Reduce rage and dead clicks

When people hit something, they think is supposed to be a button or a link and it doesn't work, it's known as a rage click. Dead clicks are the same way. They're hitting something on your web, maybe a picture or a special colour text that they believe is supposed to be a connection or a call to action, but it doesn't work. Perhaps JavaScript isn't loading properly or something similar.

Palani Muthukumaran

Palani Muthukumaran

SEO Manager- with 8 years of experience in the areas of Search Engine Optimization (SEO), Search Engine Marketing(SMM), Social Media Marketing (SMO), Online Reputation Management(ORM), Email Campaigns and Business Development Techniques. • Versatile and resourceful professional with 8 years of core experience in Search Engine Optimization (SEO), Search Engine Marketing(SEM), Social Media Optimization(SMO)


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