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Why Enterprise Mobile Apps fail to meet End-users needs?

Why Enterprise Mobile Apps fail to meet End-users needs?

Bytes Technolab 631 18-Jul-2020

Enterprise apps are built to simplify the business process, bring in workforce productivity, and help optimize operational efficiency. When we describe it as enterprise apps, they are constraint only to the organizations and its people at fieldwork as opposed to user-specific retail apps.

Despite having core business objectives to increase workforce productivity, empower field workers, and build smarter apps, enterprise apps fail to fulfil employee needs. As organizations spend billions of dollars on enterprise software, they are more likely to contribute to employee frustrations only. As a result, we see more employees abandoning about 80% of enterprise apps even though built mobile-powered. So far, it reveals that employees are not contented with enterprise apps that fail to accomplish a goal.

Let’s uncover what fuel enterprise software development or app challenges which employees hate to use.

Overview of enterprise app challenges:

Too complex

Poor mobile experience

Clumsy workflow due to information passing through several systems

Difficulty to access information via enterprise applications or systems

Reasons Enterprise Mobile Apps Fail to Focus on End-Users’ Needs

Enterprise application pain points as faced by IT teams and even business managers can focus on how employees are struggling to use enterprise systems leading to a decline in employee productivity and efficiency.

Multiple systems- a source of siloed data

According to research by Forrester, there has been 25% of employee application growth in just two years. The presence of too many systems in organizations has led to more frictions leaving employees frustrated to cope with them on a day-to-day basis.

Additionally, it is a time-consuming process for employees when it comes to logging different applications to access data. As opposed to a laptop, your employees may find it difficult to know the status of a project using a mobile phone because of its screen size whereas with a laptop, this trouble is less likely. Your employees can log in multiple systems on a laptop and view as many as different channels side-by-side. But, accessing data from mobile is tougher and thus employees prefer avoiding enterprise mobile apps too. Although employees are seeking mobile-first experience, they are not getting the amenities from it.

Complicated login setup

Working on an enterprise app is generally too complex. Too much complexity such as downloading an app, asking for permission from an admin server or running it on the company server can eat up your lots of crucial time. Besides, every enterprise mobile app asks for separate login details for each user. Remembering too many login credentials and passwords is not easy that may need help from the help desk to recover the account details. In that perspective, the whole process is too complicated for your employees.

Clunky UI

User interface plays a pivotal role in winning the trust of the users. It is not always that you build an app, and users are using it. This does not hold true to enterprise mobile apps too. If your app’s user interface appears as a dumb desktop application, users would have a feel to avoid it at the very first phase.

The rules that apply to consumer mobile apps, the same should reflect on enterprise apps too. Its user interface must be interactive, intuitive, and simple-to-use which gives access to information easily. The key objective of any enterprise mobile apps must be to provide great user experience so that they can complete the task on time without being confused with too much data.

Too many unnecessary features

Every mobile app development company must be aware of the important features needed to build an enterprise software suite. But, the most glaring common problem is that inefficient mobile app developers tend to create too many features of no importance. If all of the enterprises incorporate unnecessary features in an app, it adds to the confusion. Too many features mean difficulties for users to navigate. Additionally, this type of app puts impacts on the performance, makes it slow and complex.

No apps are better if they fail to offer what is needed to perform a single task. If a mobile app does not do well, it is difficult to use for users.

Fewer focus on the personalized experience

Most of the enterprise systems do not pay heed to personalized experience in terms of data access. Owing to completing a project, every employee must collect data by sieving a comprehensive data set. But, employees are more interested in leveraging data from a subset personalized data source. More and more employees look for a personalized feed of data in any way. Neither an enterprise mobile app nor software suites follow that comprehensively to send personalized notifications about a task to be completed. Studies reported, 30% of employees are looking for this type of personalized data access facility while 28% of employees believe the convenience of personalized feed is efficient enough to improve performance and productivity.

More than a mobile app

Yes, it is true that mobile apps are believed to be multidimensional. But, when it comes to accomplishing an organization’s goal, employees need something more productive than a mobile app. You should make sure important information is optimized for the system's employees already use. In order to make this happen, you can bring the enterprise mobile app functions to the channel's employees need to leverage information. And the information must be available on devices and systems such as mobiles, browsers, emails and even on a unified communication tool.

The inaction of IT teams and managers

IT leaders and managers are aware of how their employees are facing problems with the existing enterprise mobile apps or enterprise applications. But, they fail to fix the issues. Despite knowing the fact, that enterprise applications or software need to be made simplified, they only try to upgrade them which are of no use for their employees. Therefore, we tend to see similar troubles to take action on information and leverage data from the existing systems.

Summing up

 It is identifiable that an enterprise app is lacking functions and performance in so many areas making it difficult for employees to use. Due to its clumsiness and siloed usefulness, we may not be surprised if organizations fail to expect the growth from employee productivity and efficiency. We at Bytes Technolab confirm that enterprise apps provide personalized data feed while delivering high-performance to employees through a single purpose platform. Get in touch with us to learn more information about enterprise mobile app development options.

Bytes Technolab is one of the leading web and mobile application development specialists established in early 2011. With 100% success rate we are able to achieve 100% client retention.

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