Website design is the most important part of any website. Only having a digital appearance isn’t sufficient for the global marketplace. Unfortunately, the Internet is crowded with poor website designs that miss both the technical and content mark. Worse yet, clients and developers alike continuously contribute to the current outbreak of design delinquency in equal measure.
A client’s unrealistic expectations can doom a website to fail before the design process even begins.
In this article, we offer five key points to consider when creating a small business website:
1. Make a plan.
2. Choose the platform for your website.
3. Decide on a domain name.
4. Select a quality host.
5. Decide to outsource development work.
1. Make a plan
In this context, you need to be clear about the goals of your website and how you will achieve them.
This step is vital for several reasons:
A plan is an anchor to be designated for any subsequent decision.
You will have a roadmap that can be used to set deadlines and targets.
You can adapt to all possible surprises.
The easiest method to create your plan to ask questions about the audience for your site and what it requires. You might ask yourself, "What is the purpose of our site?" Or "What is our development budget?" Some of these questions may seem obvious, but their answers will help you better understand your goals and needs.
Once you have your answers, you can identify your main priorities and find out how to accomplish each one. By the time this step is complete, you will have a clear and defined plan that can propel you into the next phase.
2. Choose the platform for your website
This is certainly the most important point after developing your plan. The wrong choice here could slow you down and harm your budget, so it's important to take your time.
There are several options you can choose from, each with its pros and cons:
Online website generators
Solutions like the Wix site generator get you started quickly. For some companies, this is the best option. But if you're creating a website for your small business this may require an offer with more flexibility and scalability than what many site builders offer, so you may want to consider other solutions.
Content management systems (CMS)
Collaborative platforms such as WordPress and Joomla offer you a balance between ease of use, flexibility, and scalability. Creating a website for a small business using WordPress, for example, requires intermediate skills, such as installing plugins that will boost the flexibility of your site. It is quite easy to create a website with a CMS like WordPress but perhaps not as simple as using a website builder. The ideal is to use a website creation agency that will deliver a platform configured to best serve your business, you just have to take care of updates
3. Deciding on a domain name
For this point, let's start by clarifying the concept of domains and hosting. Think of web hosting as your home, because this is where your site "lives". For visitors to find your home, you will need to give them the address: it's your domain name.
Choosing the right domain name is essential because the one that does not match the brand of your company could muddy the waters for your visitors. Worse yet, they might not find you at all.
Finding the perfect domain name is tricky, but keep in mind that the key is to keep it short and easy to pronounce. If it matches your brand, it's even better! today there are a multitude of top-level domain extensions that can be geographic (.ch, .fr, de…) or domain-specific (think .attorney, .construction, .photography, etc.) and which make it easier to find a domain name that meets your selection criteria.
When you find the right domain name, you will need to register it. There are many registrars available and often it starts with the hosts. Once again, a specialized agency will be of great help to you in helping you in this process.
4. Select a quality host
Finding the right web host is just as crucial as choosing your domain name. A bad one would also simply lead you to defeat your project. You need the right support when things go wrong. Besides, the performance of your hosting has a direct impact on how you rank in Google search results.
Good hosting will, therefore, have an important place in the success of your site.
Finally, the search criteria are as follows:
Support 24 hours a day, 7 hours a week, 7 days a week, 7 days a week.
Dedicated hosting for your chosen platform.
Built-in security so you don't have to worry.
A reliable backup system
5. Entrust the creation of your website to an agency
Now that your plan and your main tools are in place, you can choose to develop your website in-house or outsource the work. There are several pros and cons to consider:
Creating an in-house website is cheaper, and you have complete control over the design and development of your site. However, this is at the potential detriment of quality in design as it requires the required skills and will take longer.
Subcontracting development is more expensive, but you entrust the design of your site to an expert who can offer you good value for money on the creation of the website, relieve you of a considerable workload and offer you valuable advice.
Ultimately, the decision will be based on your budget and your needs.
If your needs are fairly basic and your budget is very limited, the website generator option is probably the best solution. Subcontracting will not be considered because these tools are perfectly designed for DIY.
If you choose to outsource, choosing a
website design company, a web designer, or a freelance developer will require additional research.
To present an adequate image and stick to your competitors, a professional website is crucial for your business. It's not just a virtual business card, it can be at the heart of your marketing and lead generation strategies. However, knowing where to start when creating a small business website is the hardest thing, and you could end up wasting precious time if you are not fully prepared.
In this article, we have offered five key points that you should keep in mind when creating a website for a small business:
1. Prepare goals and a plan before starting development.
2. Choose a platform that can help you reach your goals.
3. Select a quality and marketable domain name.
4. Choose a host that meets your performance and stability needs.
5. Decide to take over the development of your site internally or leave it to the experts.
If you have these points in mind from the start, you will be ready to create a site that works well for your business. Check out CYBEXO, it is a well-known and best website design and
web development company in Canada