Marketing is far and away one of the most important things for a business. Without marketing, finding new customers can prove incredibly difficult and getting your name out there as a company will not be easy. Companies spend a fair amount on marketing, which shows you just how critical it can be to success.
There are many different ways that your company can decide to market, each with its own pros and cons. While many can be effective, one type of marketing that is growing quite popular with our increasingly-visual society is video marketing. You can learn more about video marketing and its benefits from The Boost Apps.
Unfortunately, successful video marketing isn’t always easy to complete.With that in mind, this article is going to go over the 5 secrets of successful video marketing.
Tell Stories and Entertain
While the ultimate goal of a marketing video is often to sell a product or service, it won't appear that way. If a video is too “salesy”, people will see right through it and many won’t watch. The video needs to provide the viewer with some value or at the very least, keep them entertained.
A great way to do this is to tell a story of some kind. Tell a story of how your company helps people, how you’re involved in the community or even how your company came to be. Find a way to successfully create and develop a story, and your customers are sure to appreciate it.
Include Calls to Action
CTAs (calls to action) are incredibly important in the world of marketing, and this is no different in video marketing. If you want someone to do something, whether it is visiting your site or liking the video, be sure to let them know. This might seem obvious, but you would be shocked how many companies don’t utilize them effectively.
While you don’t want to overload your video content with CTAs, you want to make sure they are there. Whether you put the CTAs at the start, end or even the middle of your video, they can still prove effective. Most videos include the CTA at the end, but feel free to get creative and experiment to see what works.
Measure Results and Adapt Accordingly
In order to truly have the best video marketing campaigns, you need to be sure to evaluate and measure their results. You need to check out things like views, likes and comments, but also how many sales the campaign has driven to your company.
The more you know about how a video did, the better you will be able to create content in the future that has a better chance of being successful. Over time, you will notice trends in what your viewers like and don’t like, and what types of videos lead to an increased number of sales.
Grab Attention Quickly
People have shorter attention spans than ever before. Most don’t have the patience of time to simply sit for multiple minutes and watch a video, unless you can grab their attention immediately. As a result, you need to ensure that your video gets to the point and offers value quickly. If not, people will click away.
Another great way you can capture attention is by making a high-quality thumbnail. The better your thumbnail looks, the more people will be wanting to click on the video. A thumbnail is a very important first impression and if yours is basic or boring, people won’t be driven to check out your content.
Collaboration is an incredible way to have a successful video marketing campaign. Not only can this spice up your videos and offer something different to your viewers and potential customers, but can also introduce you to a new customer base.
This could be making a deal with an influencer, a brand or another company in your space. If you both provide value in the video, it can be a great way to assist each other reach new clients. Be sure that the person or brand you collaborate with makes sense for your product or service, of course.
In conclusion, hopefully this article has been able to help you learn some great tips and secrets for successful video marketing.