In today’s world, it is important to have an online identity; we need to be able to tell the world who we are, what we do or have done, etc. Getting a domain is easy and cheap. There are actually a ton of reputable registrars that can get affordable ones from with a lot of ease. Getting a domain name does not have to be a business decision only, it can also be done for personal reasons. Acquiring a domain name is very essential for building an online portfolio and can make your website more accessible when people search for it. It does not necessarily have to be your name because that could be taken but it must represent what your business and personal brand stand for.

Your name carries your reputation as a business owner or an individual brand. There is always a possibility that you share the same exact first and last name with several people across the globe and securing a domain name as quickly as you can make all the difference for your brand. Here are some of the top reasons to purchase your own domain name

Accessibility: Using a domain name that suits your brand will help people locate your online territory easily. People are constantly making inquiries online, purchasing goods from the comfort of their homes. With the implementation of search engine optimization, having a domain name is never a bad idea. Domain names are significant ranking factors for a lot of search engines. By having domain name you can increase your search engine ranking. The more content you push to your business and personal brand the more your site shows up in the search results of search engines. This at the end of the day will bring you many more customers. Your domain name can double down as a marketing tool to create awareness and attract customers.

Control: You have autonomy over your web content. Social media platforms and free hosting sites are great because you pay nothing and you can, to an extent, personalize your experience but there are some drawbacks to using them. You do not own the content you churn out, these platforms can sell your web content. Coughing out the money to purchase a domain name is a good investment which will turn out invaluable.

Credibility: At this point, everyone needs to get have a public life and not just for putting out content but also for creating credibility. It makes your brand look professional. Using a generic address does not exactly let customers know that you can be trusted and to gain people’s trust, you need to be able to prove to your customers that you are worth the ride. Having a domain name is one way to instill trust.

Transferability: Owning your own domain name lets you take that name with you. If you transfer web hosts/switch to your own in-house server. If you do not already have a domain name making a switch will result in a change in identity which is bad for the stability of your brand.

A good domain name can go a long way towards generating traffic to your websites and building your reputation which will result in more customers and better sales. Acquiring a domain name is so easy, you simply visit any domain registering website and search. Once a name has been selected you can go right ahead to create your own website or get professional web designers and developers to get it done.