Although the main purpose of packaging is to protect the products, over time an urge to design something unique and fascinating is increasing. Customers of today are in the search of signals which helps them to make a purchase decision. The way you design custom packaging boxes is important in this regard. Every changing year brings several new trends with it. In 2019, the designers have experimented with colors, shapes, graphics, vintage and metallic effects, and many other elements to make their custom packaging boxes stand out. According to research statistics, the market value of the packaging
industry is expected to reach $1 trillion in 2020. It's the packaging trends which drives such a gigantic growth. Below are some of the product packaging trends of 2019 which have made a great influence:
2019 has been a year marked with digital printing. The wholesale product packaging is governed by computer-generated digital prints which influence every part of the package. It produces
high-quality results and attractive display which is hard to overlook. Most of the packaging box manufacturers have switched from traditional processes to digital printing. This makes them work on unlimited options to design custom product boxes exceptionally. You can work on colors, patterns, and graphics at its best. The digital presses have become a leading choice of printing and packaging companies, making it one of the biggest trends of the year.
Digital printing has made it easy to add personalization to custom product packaging. The trend was building from many years but in 2019, it put a major impact on the industry. Most of the top brands have explored personalized packaging and found a significant return on investment. The main philosophy behind this trend is that there is no one size fit all. Personalization allows companies to advertise their brand forcefully. Some of the successful examples of this trend are Coca Cola printing people's name on its bottles and Frito Lays printing faces on their snacks packaging. The same concept can be implemented on product boxes. This makes the packaging wholesalers connect to the customers in a story-telling way. The more you engage the customers, the more benefits you can reap.
Bold Colors and Effects:
In 2019, the companies have realized the importance of bold colors and dramatic effects to make their product boxes wholesale stand out. The trend has increased in sales volume. Human beings indeed respond well to bold color schemes and unique effects. Package boxes designed by strong colors like neon green and bright yellow grasp the attention of customers more. Same is the case with metallic sheens. The leading marketers have concluded to design such color box packaging which can be retained in the customers' memory. Thereby, making bold colors and effects one of the biggest trends of the year.
Recycled and Greener Packaging:
The trend of green and recycled packaging has never been so popular. The move started with a 3-R principle i.e. reduce, reuse and recycle. Today, the 3-R model creates a circular economy that how proper product boxes packaging should be performed. Therefore, recycling is a concept embedded in the minds of American manufacturers. Even the customers want to play their part in the move. People prefer to purchase the products packed in recyclable product boxes. The green scene has led to the creation of smaller packages which are sustainable. Thus the consumers of today are too far from environmental footprints. They are joining hands to fight for the protection of this planet. Thus, the main reason to drive this trend in 2019 is consumer choice.
Transparency and Clean Labels:
Presenting information is another strong packaging trend of 2019. The trend is all about trust and reliability. In today's world, customers want to be delivered with complete information before purchase. Designing your
cardboard packaging boxes wholesale with transparent information and clean labels as becoming a consumer choice. Transparency refers to being honest about information about your products. Clean means that your products are safe, free from any harmful ingredient. The
trend has strongly affected the food packaging industry. Custom packaging companies have come up with the technology of Smart Label™. The consumers can easily scan the code from their smartphone to find out exactly what the product packaging boxes contain. The trend has led to the rise in consumer engagement to a great extent.