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Why Video Production is the Best Way to Advertise

Why Video Production is the Best Way to Advertise

Luke Donald848 13-Sep-2019

Over 33% of websites have some video production on them and this is growing. There is a very valid reason for this. The Film has, since its invention, proven to be most efficient and effective in reaching people and influencing them. From movie theaters to TVs adverts have always been there. But in today's digital world, online videos for advertising are the next step. The best way businesses can get quality video production working for them is to find professional video companies. Here is a closer exploration of why video production is the best way to advertise.

People are more responsive to video marketing

There have been several studies undertaken on video marketing. One was at Pennsylvania university, where it was found that customers are almost three quarters more likely to purchase after seeing a video, than those who have not. When your marketing includes video people feel they are more connected to your company and your brand. When deciding on whether to buy or not, those who have seen a video are much quicker to decide to buy.

 

People are far more likely to share and review video production

Online marketing relies heavily on people's ability and desire to share or link on social media platforms. 89% of viewing people are more likely to review a marketing video. When they view it positively, 94% will share it with friends and family. This will spread awareness of your brand and company quickly. When compared to how they react to mailing or printed ads, people react far more to promotions in video form. Consider that most will finish a video promotion, compared to most not bothering to read a printed format. You can use video marketing online to complement more traditional campaigns.

Get your brand too hard to reach minor markets

There is no better way to reach into hard minor markets than with video. For efficient communication with different people, video is the best. It can take you ahead of your competition. You can also contact Dallas Video Marketing Services.

Have a consistent message to a broader type of audience

No matter who is watching your video the message is the same. This means there is a lot more consistency a business can get with online video productions. It also means a much larger range of different audiences can all watch the same 2 or 3 minutes video. They will receive the same information and in a shorter time can learn more and retain more, than a printed or written version.

Online video has surpassed TV

Nowadays with so many people having various devices that can go online, more video viewing happens there than it does with regular TV!

Video production is more animated

There is more of a connection with a video because it is more animated. Learn how the product works and how it benefits you. Videos can go not just online but at other marketing strategies like trade shows. Even the same ones as the message are the same to all.

Better engages viewers

There is no doubt that videos are more engaging. They can generate emotional responses when done well. People would not laugh or cry over something written, but will with video productions especially if they are done well. When people connect strongly with a video they will remember it and retell it.

More than just a marketing opportunity

Videos can help businesses in other ways too. As well as being a great marketing tool use them for training purposes, create virtual video tours, and more!

Conclusion

Video production is a quick and effective way to reach customers from all walks of life. With a good company behind their creation, you can promote your products and services in the best way. Customers are more responsive, more likely to remember you, and more likely to buy!

This article is penned by Mohit Jain. Mohit is the founder/owner of WhiteLinksSEO an SEO firm that is at the forefront of white hat SEO services. The firm also offers whiteboard videos starting at $15 and customized whiteboard videos for just $25. 


Updated 03-Oct-2023

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