Amazon is one of the largest, if not the largest, e-commerce platforms in the world. Amazon offers unique opportunities to retailers with movable, tangible products. The e-commerce platform is best suited for commodities. That means it is not the best place for me if I retail services like Cox deals. But for product sellers, Amazon is an excellent sales channel, especially considering tools like Amazon PPC.
Amazon PPC and How it Impacts ROI
PPC is an abbreviation for Pay Per Click, for the less technology-savvy readers among you. PPC is a form of paid digital marketing, where you pay for each click on your PPC ad. PPC is a great way to start generating revenue almost immediately. Google Ads is one of the best examples of a PPC tool that allows you to advertise your product or service on the search engine.
If you have used Google Ads in the past to run PPC campaigns, Amazon PPC should be a cinch for you. Amazon PPC is a lighter, more simplified PPC tool than Google Ads. This makes it easy to use for even new digital sellers. However, since PPC is still a relatively new advertising medium, it is easy to get muddled. Especially when you’re running campaigns without a concrete strategy. In this blog we discuss the following:
- What factors affect Amazon PPC results?
- How is Amazon PPC Helpful?
- What do sellers do wrong?
- Maximizing ROI
- Keeping it simple
Let’s take a closer look at these below.
What Factors Affect Amazon PPC Results?
Your Amazon PPC campaign can have varying results, which depend on a number of factors. These factors can have a huge impact on the results of your campaign. To run a successful Amazon PPC campaign, you need to understand the following factors:
The way you run and manage your Amazon PPC campaign is one of the most important factors that determine the outcome. You need to learn how to manage your campaigns as well as how to constantly optimize and tweak them. Find resources, forums, and discussions to stay up to date on the latest in Amazon PPC techniques.
Your Amazon PPC campaign cannot succeed if your product is lacking. A poor product will seriously hamper your PPC efforts. The return you get on your PPC campaign will remain low, or may even be a loss. If your product fails to meet customer expectations, your Amazon PPC campaign is pointless.
In the digital world, content is king. This means you need to make sure the copy you write for your product is up to the mark. The content should be relevant, informative, and readable. The actual return on your PPC spending does not come from your spending, but from the information you provide about your product.
Amazon has a robust ratings and reviews system. This is something that can supplement your PPC efforts. The more positive reviews you have, and the higher your seller rating is, the better your Amazon PPC campaigns perform.
How Is Amazon PPC Helpful?
Amazon PPC is a useful tool for every seller on Amazon. For one thing, as far as PPC tools go, Amazon’s is very simple and easy to use. If you have experience with Google Ads or Facebook Ads, you have everything you need to run a good Amazon PPC campaign. The simple, user-friendly interface makes it much easier for sellers to manage their PPC campaigns. It is as simple as listing down your keywords and key phrases. The tool does the rest.
What Do Sellers Do Wrong?
Even though Amazon PPC is a simple, easy-to-use tool, it is no surprise that many sellers don’t use it correctly. Sellers launching new products find it natural to dive into PPC right away and generate some fast revenue. While being proactive is great, you can’t run a PPC campaign without considering the customer perspective.
Many sellers think PPC is a simple matter of getting your ads out there and hoping for the best. More often than not, there is no strategy behind their PPC campaigns. You need to follow a careful plan, to see a positive ROI on your PPC spending.
Many sellers also forget to give due importance to text and images. Others lack the patience to see their PPC campaign through to the end. Without learning how to optimize their campaigns to make them more efficient, sellers end up wasting more money than earning revenue.
These simple steps can help you get a better ROI out of your Amazon PPC campaigns. Bear in mind that a PPC campaign requires patience and constant adjustment. With care and the right knowledge, these steps can help you get a better ROI:
Aim to get the most number of positive reviews on your products. This can help boost the results of your PPC campaign.
Target the right keywords to get the best results. Brainstorm and research on the right keywords for your product and niche. Then manually target these keywords on Amazon PPC to try and get clicks. Amazon PPC also has a paid feature that allows you to automatically target the best keywords for your product.
Target keywords that aren’t as popular as your main keywords. While these keywords don’t have as many searches, they still help you optimize your content and copy. You never know when even a low-searched keyword can help convert a click into a sale.
Track your campaign performance constantly. You need to be patient to get the most out of your Amazon PPC spending. Allow yourself a few weeks, or even a month, to gauge the performance of your campaigns. The tool's dashboard offers all the necessary analytics to measure the ROI on your PPC spending.
Remember to keep it simple. That is also why I use my Cox bill pay to settle my cable and internet bills. It is quite easy and simple to use. Simplicity is the key to most successful marketing campaigns. Focus on getting good reviews, using good images, writing a good copy and targeting the right keywords. Then be patient, collect information on your campaign performance and analyze them. After a few tries, you can start running extremely successful PPC campaigns for the best ROI.