Every business wants to be seen but standing out from the crowd can be difficult if you don’t know how to start. Traditionally, if you wanted to advertise your products, you needed to invest big money in newspaper, television or radio campaigns, or worse – dress up in a sandwich-board outside your workplace! Now, however, if you want to make sure your business gets noticed, you can get creative on a huge range of digital platforms! In this guide, we discuss our favorite creative website marketing tips, to help your company succeed.

Consider your audience

Before beginning any campaign, it’s critical that you sit down and think about the people that you want shopping at your company. The strategy that you ultimately decide on should be designed to appeal to your target audience – be it teenagers on social media, busy professionals or stay-at-home parents. Once you understand your demographic, you can create a campaign that utilizes platforms that they will respond positively too. This can include Facebook or Instagram, e-Newsletters, or simply well-written content. We recommend a combination of a number of techniques.

Invest in SEO  

Many people are hesitant to invest in SEO due to the perceived costs associated with it – however, it’s just that: an investment! SEO, or Search Engine Optimisation, is the act of writing content that uses carefully selected key phrases and will increase your rankings as a result. Unfortunately, if you’re not on the first page of the major search engines, then your competition will be. Our tip: work with an experienced team, as they have the expertise needed to suggest the most successful keywords and phrases.

Use imagery and graphics

Have you heard the saying ‘A picture speaks a thousand words’? This is true for creative website marketing too! Though your content may be well-written and informative, your customers don’t want to trawl through pages and pages of text to find what they’re looking for. Instead, use professional-quality photography and well-designed graphics to help inform site visitors. That isn’t to say that content isn’t important, but it should be clear and concise in order to capture and keep their attention.

Follow your brand guidelines

One mistake that businesses often make when engaging in creative website marketing is to go too creative! Though it’s important that you experiment with different methods and use eye-catching advertising material, it is critical that everything you do is within your brand guidelines – your customers should immediately recognize your business and know who to contact when they next need your services.

Track your successes

Lastly – and most importantly – use analytics! Tracking your successes and failures allows you to immediately know what aspects of your marketing campaign are working toward growing your business, and what elements are costing you money without offering a return on the investment. Monitor what links are being followed, what is causing clicks to turn into leads, and at what point potential customers are turning away from your company. Then, you can make the appropriate adjustments along the way!

This list is by no means extensive, and it’s important to continue to use trial and error to develop the best strategy for your business – though be sure to leave each campaign in place for a long enough period that accurate results can be obtained. When it comes to creating website marketing, there is no one size fits all approach. We suggest using a wide range of techniques to ensure you’re using the right option for your needs and budget, and the right style that appeals to your existing and potential customers. When in doubt, we recommend partnering with an experienced team; they may have tips and tricks that you would never even think to employ!