Surprisingly, many enterprises exist, having a rather vague idea of their target market. Meanwhile, this knowledge is extremely important, because they talk about the consumer of the product and provide the opportunity to make the most successful and attractive trading offers, which will certainly be in demand.

Here are 10 ways to get to know your target audience.

1. Challenge your assumptions

The first step is most important since it is he who gives impetus to revise your audience. You can be as sure as you like that your audience, for example, forty-year-old single women, but if this is not confirmed by any serious research and high sales volumes, then you need to seriously think about whether you imagine your customer and you can’t expand your theoretical framework. GPU-Z is a lightweight system utility designed to provide vital information about your video card and graphics processor.

2. Consider previous experience

Refer to the textbooks and documents, raise all possible theoretical basis in which answers are given to questions common to each business: how to conduct market research, on what principles the segmentation process goes through, what criteria can be taken into account to determine your target customer. Do not neglect sources on psychology, sociology, marketing, and demography. All this knowledge can be applied to solve your problem.

3. Create an image of the target client

After collecting a sufficient amount of objective data, you can begin to simulate the image of your client. This will be a virtual character that incorporates all the averaged indicators that could characterize your target user. It is necessary to take into account mandatory objective data (gender, age, place of residence, level of education and income) and subjective (character traits or possible interests).

4. Conduct large-scale quantitative research

Once you have created the image of your regular client, it's time to check your conclusions for strength. Start with large-scale quantitative research, covering the widest possible audience. Questions should be accompanied by the possibility of a multivariate choice, which will provide a variety of statistics that allow you to better understand your client (habits, preferences, etc.).

Be sure to ask questions about the brand or product: “How important is X to you?” Or “What can motivate you to buy this product?”

5. Conduct small-scale qualitative research

Concurrently with quantitative research, do some small, qualitative research. Due to the small sample, the data will most likely not be objective, but they will help to get an idea of the psychological characteristics of your target audience. Ask general questions to which you can get long detailed answers, this will provide material for interpretation. Among the questions should be those that relate directly to the brand and product: “What does the following phrase mean for you?” Or “What do you feel / what do you think about when you see this image?”.

6. Look at competitors

If your product or service is not unique, then you probably have competitors who entered the market earlier and did all the research for you. Consider their experience, their audience, their marketing strategy. If you see something weak, conduct your polls and adjust your behavior, turning someone else's ignorance into your advantage.

7. Look at other popular products and services.

Pay attention to other products or services that are not related to your offer, but which are in demand with your target audience. How do these brands position themselves and what messages do they use?

8. Listen to conversations in social networks

Use social media tools to get what you think and what your customers say online. What topics they follow, what problems they care about, with whom they interact and why.

9. Learn how to interact with your brand.

The activity on your pages on social networks are the best anilinkz website data of Yandex. Metrica and Google Analytics will give a lot of additional information for thought.

10. Never stop there.

You will never know your target audience thoroughly. Even if at some point you feel that you have “bit through” the client and this will be supported by the results, you should know that clients are developing, the market is constantly changing, which means you should not rest on its laurels. Give a break to your trading strategy, and then start the modernization process.

 None of the presented methods in itself makes it possible to understand the target audience, but their combination will completely contribute to the emergence of such an opportunity.