Contrary to popular belief you don’t need Hollywood-esque production value to create great video content for your blog. Frankly speaking some of the best blog video content stems from fairly simple ideas that are properly executed to create compelling content.
Below are a few simple ideas that should give you a good place to start to create great blog video content:
How-to guides and tutorials
Creating a guide or tutorial that shows viewers how to perform a certain task that they may be interested in or helps them to solve a particular problem is inherently useful. It is hard to beat a good guide as much as it has informative content, and if you get a bit creative you could really make it stand out. At the heart of every good guide is a simple set of step-by-step instructions, and once you figure out what those are the only thing you really need to do is decide on the best way to show the audience how to perform each step. Check out these sites for examples: HowToGeek.com (focused on tech tutorials) and ShoutMakersDream (focused on Internet Marketing).
Although often overlooked, interviews can be a great type of content. This guy built a whole website just with interviews! Bear in mind you don’t have to interview a ‘celebrity’ – anyone who can speak from a position of authority about the topic or has a unique perspective could make for a great interview. You could even record footage from a video call also, if it isn’t possible to record a face-to-face interview with a subject.
Telling a story related to your blog’s niche can be a powerful way to foster an emotional response – particularly if the story is inspiring, humorous, touching, or something else of that nature. The video itself can either be a simple vlog, or it could incorporate other elements to help you to ‘show’ certain parts of the story.
Reviews have always been a popular form of blog content – video or otherwise. You can showcase the product better and pinpoint precise areas of interest to the viewer as this is the advantage of recording product reviews as videos. As an added benefit product reviews are an excellent way to promote products that you feel are useful.
You could have realized till now that none of these ideas are particularly complicated, and most can be recorded with a simple video camera or a video recorder. Not only can it record the footage that you need but it also has a built-in editor that will let you edit and improve the videos that you record.
At last, it doesn’t take dazzling special effects or a spectacular cinematic approach to create great blog video content. Initially you may want to experiment with different types of ideas, so that you can get a feel for what the audience on your blog responds to – and based on the ideas listed above you should already be able to come up with some topics worth pursuing.