UX (user experience) is all the negative and positive feelings experienced by individual users when they use any web applications. It allows website owners to provide a seamless browsing experience to visitors and encourage them to keep visiting their sites time and again.
In the arena of the E-commerce business website, UX helps entrepreneurs to increase their sales and grow their businesses. Users don’t like to visit unattractive looking E-commerce websites that are difficult to navigate and slow to load. In such cases, they look for alternative websites.
Do you also have an E-commerce website? You can increase your sales if you enhance its UX design elements. If really want to, then go through some practical UX tips that would help you to increase the usability and performance of your site greatly:
#1. Responsive Website Design
People are increasingly using different mobile devices for online shopping. Therefore, all web-based businesses- especially E-commerce sites- need to be responsive to mobile devices.
A responsive website automatically reshapes itself according to the dimensions of the computing devices and offer the optimal browsing experience to visitors.
Therefore, you should make your E-commerce site responsive to mobile devices to increase the conversion rate up to a great extent.
In case, you run Magento E-commerce site, you can make use of a Magento extension to help your site’s pages appear prominently on the mobile search results. This will help you to get more business flowing from small screens.
#2. Make Your Site Amazingly Fast
People love to browse through websites that are fast to load. If your site is slow, it can frustrate users and they may leave your site and never come back again. Even Google cares about the user experience and prefers fast loading websites.
It panelizes slow loading websites with a lower indexing in its SERP, resulting in fewer business opportunities.
So, to make your E-commerce site faster you should take all possible steps.
You can try some of the following key-points:
· Use a reliable hosting company to run your site.
· Delete all unused extensions/plugins.
· Erase your site’s database from time-to-time.
· Enable website cache and
· Use a good quality CDN.
#3. Provide Site Search Facility
There are many visitors on your website, who do like to kill their precious time and energy to browse through the different pages of an E-commerce site and look for the products they need.
If you provide the on-site search facility on your E-commerce site, it will assist them to easily search for the desired products in less time and complete their transactions quickly.
To increase the conversion rate greatly, you can also include search option within a category. The auto-correct feature will also help buyers to get accurate results related to their search terms.
#4. Online Chat Feature
As the Internet fluency among users is increasing day by day, a large number of people now shop online. There are many individuals who need live assistance to get rid of their concerns easily and complete the transactions.
In order to make such people loyal to your E-commerce brand, you should add a live chat support service to your site.
This will help them to get the answer to their questions in an easy way and buy the relevant products they require.
#5. A Well-Made Shopping Basket
A shopping cart is an essential software, allowing shoppers to easily view the products available for sale, look for the desired products and select the products they need.
Based on their requirements, they can remove less important products from the cart to accommodate their shopping budget.
The availability of a well-designed and secure shopping cart on your E-commerce site can encourage shoppers to buy from you.
It also helps you a lot in many ways, such as inventory management, shipping price calculation, etc.