Website is the core for doing any business nowadays. It is not just mere text but contains necessary information, which people prefer to read instead of approaching the owner. Users expect a lot from the websites besides the text. They want good graphics, attractive pages and dynamic. In short, an overall experience.
Well, from the owner’s point of view, the website should be such which could hold on visitors for the longest time. By any means though, be it aesthetics or content, but the bottom line says it should be catchy and user-friendly.
Let’s discuss how you can manage to have a user-friendly website.
1. Put yourself in the user’s shoes
Do a regular survey from your website visitors to know their opinion about your website. Taking feedback and working accordingly, can really give your better results. This way you can understand the psychology of the users and work according to their liking's & disliking.
2. Ensure least load time
Your website will always be expected to load at lightning speed on desktop or mobile. Load speed actually creates the first impression about the website. So this has to be perfect, as you cannot dare to loose points here. Ensure that your website is not taking more than 3 seconds to load. There are several tools available online, through which you can monitor the speed regularly. If there are issues which are highlighted, then you must check with your
web design services provider. Sometimes problem even occur due to the server speed or when the site images are not optimized.
3. Provide information meticulously
The whole and sole purpose of creating a website is to share information which is available to all. To justify this fact, it is important to provide in-depth information about the product or service, which you deal with, so that the visitor can make up the mind by understanding you more in detail, instead of switching on to competitor’s website.
4. Proper navigation
When a visitor comes to the website, often they move from one page to another to get an overview of the subject. For that reason, they look for an easy and visible navigation system, as they do not wish to waste their time in hunting for links. Having a proper system to move around in the website is also a part of professional
SEO services. Try not to over stuff the menu bar and make it look clumsy and untidy. Limit the categories, and ensure proper placement of links for easy access.
5. Use appropriate color scheme
Pick the color scheme that suits the most to the flavor of the website subject. Also do not make it too loud or strikingly bright that strains that visitor’s eyes. You can go creative but keep a proper balance in the color palette you choose.
6. Work on presentation
When you are making something public, you should ensure that it is presented in the best way possible. Spend more time in planning the layout and deciding how to showcase the information. Also, since the majority of the population is dependent on smart phone, you should give equal emphasis on making the website mobile & tablet responsive, without any compromises.
7. Focus on CTAs
Make a catchy Call to Action(CTA) button and place it appropriately in the website that is easily visible. So when the visitors are making up their minds for buying your product/service or registering for a newsletter, they can quickly jump to the right button before they change their decision.
8. Amplify your contact page
Don’t set a long and confusing methods for contacting. Also, instead for asking to fill up a contact form, you can straight away give the contact details. This way there are lesser chances of losing your customer. You can even include a live chat option to add more credibility to your website.