Mind Stick SEO glossary of SEO terms is essential reading to
help you better understand search engine marketing make the most
out of your website.
A 301 redirect techniques is a page status code that tells
search engines a page has permanently moved to another web URL.
Unlike 301 redirect, a 302 redirect techniques is used when you
move pages temporarily. For instance, if you are doing major changes on our
site that involve changing the URLs, and we need weeks to complete this, we can
use 302 redirects techniques for the time you are performing the changes.
The Alt tag, more correctly called the Alt attribute of the
<image> tag, is a way to tell search engines what an image is about.
Anchor text is the text of a hyperlink – i.e. in this hyperlink:
SEO tools, "SEO tools" is the anchor text of the hyperlink that leads
to the home page of the site.
Backlinks, also called inbound links are links from other sites
to your site. In SEO, the quality of backlinks (i.e. if the backlink comes from
a reputable site, what the Page Rank of the linking site is, and what the
anchor text is) is one of the major ranking factors. Black hat refers to a
set of unethical SEO practices aimed at getting artificially high rankings with
search engines. Black hat includes techniques such as keyword stuffing,
cloaking, or the use of doorway pages.
CTR, or Click through Rate, is a measure option used in Pay per
Click advertising to measure the number of clicks per 100 visitors. If we are
using Google AdWords’ to promote our site, Click through Rate tells how much
attention our keywords are getting. Keywords with the highest CTR get the most
A crawler, also called a spider, robot is the search engine
robot that crawls and indexes Web pages. It is an automated program that
periodically visits a site.
Deep links are backlinks to internal pages. Deep links are
important factor for site ranking.
Domain age is a measure how old a domain is. older domains get
more favorable treatment by search engines than new domain. Domain age factor
play important role in search engine result page.
A doorway page, also know a gateway page, is another black hat
technique that can get we banned from search engines.
Duplicate content. I.e. content that is verbatim the same or
very similar to content found on other sites or other pages of your site – is
one of the worst things that we can put on your site