Now, if you have started a blog and followed the basic steps of SEO campaign, it’s time to move further on the way and accomplish the goal to have a successful blog.
#1- Focus on Conversion Optimization
In the last few years, conversion optimization has become more popular. No one cared about it a decade ago, but almost every successful company is doing it.
The price to get visitors to your website is increasing day by day and future will be more expensive.
Always survey your visitors before you start your conversion activities. Qualaroo is a great resource to come up with the survey questions with tailored templates for conversion optimization.
Using that data will help you to make changes to your website.
#2- Use Sitemaps
Still, a few elements of SEO are useful as they used to be a few years ago, one of them is building high-quality Sitemaps which represent your website comprehensively and accurately.
The webmasters can easily generate the XML sitemaps as they are extremely important for your website for the use of all search engines.
Bing sitemap plugin is a server side technology that helps to create XML sitemaps for websites running on Microsoft Internet Information Services IIS as well as Apache Server.
XML sitemap tool is an excellent tool, and there is no need to, install any complex sitemap tools on your server.
#3- Five Websites take all of Your Clicks
YouTube, Facebook, Amazon, Wikipedia, and Amazon are those, five websites which capture 20% of all search engine activity while the others capture nearly fifty percent.
Be aware that Google takes action on violations like selling links that pass the page rank. Google will lose trust in your site if you violate the quality standards of Google this way and the page rank of; the site will visibly reduce in the Google Toolbar.
#4- Focus on Google Friendly Content
The most important on page factors for boosting the website rank is the quality content. It is always important to make sure that your website or blog has content that helps its users and they feel engaged in it, it is an essential step before starting an SEO campaign.
Since 2016 new guidelines, the 2000 plus words is a good word count for a contact to rank higher on Google, pages exist with short and light content which have a lower chance of getting high rank.
It puts a positive effect on your website ability to rank in the organic search; long pages containing details always get more links than the short pages according to the latest research.
It might be time consuming and lot of effort to produce a long detailed content for your website, but doing so has long term consequences as it pays for itself with number of links to each page.
If your content has the solution that someone needs, you can become a source of inspiration for them. If you can solve some critical problems through your website for a wider audience, you page content will attract valuable links.
Read Also: Outsourcing SEO Everything you need to know
#5- Avoid Keyword Stuffing
Including the target keywords in the content for optimal SEO is a good choice. But overdoing it is another mistake many people make because keyword stuffing is easy to detect by the Google algorithm now.
Google will easily penalize the websites for keywords stuffing.Adding H1 and H2 tags with keywords can save you from keyword stuffing; long term keywords should be added to H3 and H4 subheadings.
Double check after writing each page that the keywords are fitting naturally into the content.
Using the keywords strategically in the content is a good way to save it from keyword stuffing.
#6- Key Content Considerations
For each page, trying to write at least 2000 words content with relevant keywords is a good practice to boost the SEO campaign.
Trying to answer the questions of users is a smart writing than just write for the writing sake. Your page content must provide them solution that other websites are not providing.
Optimize your title tags as well for each primary keyword.
#7. Using Title Tags Correctly
On every search result, Google will display your title tag as your page title as well as the text that will display in the user’s browser. It is important for each page on the website to have title tags that are optimized for their target SEO keywords.
A good title tag accurately describes your page content and also successfully describes the main keyword you are targeting. For example “Women’s leather shoes” page on our shoe website above would benefit from a title tag like this:
Women’s Leather Shoes: Browse Women’s Shoes and Buy Online
The content of the page is accurately described in this title, it lists the women’s leather shoes and tells the visitors what to expect after they find your website from the Google search.
The target keyword “women’s leather shoes” is included in it already at the start of the title. The keyword right at the beginning of the title helps to attract the attention of users and showing that your page is relevant.
Since our site is structured with each webpages targeting the specific keyword “women’s leather shoes”, it is also highlighted in the URL of the page.
If the title tag is longer than 60 characters, Google will crop the title tag and it will serve as a reminder that you should keep your title tags relevant and brief. Therefore using the title tag at the beginning of the tag is good for optimal SEO.
#8- Adding Meta Descriptions
Engaging and action focused Meta descriptions are useful for boosting the SEO campaign. Meta description is short information that shows below your website URL and title in the Google search engine results.
Although Meta descriptions are no longer the higher ranking factors, it is still important to provide a Meta description for each page focusing on a relevant keyword.
Meta description can help to boost the page’s CTR click through rate.
Users will be able to click on your results through a detailed Meta description and will increase the search impression of your website.
It will provide them a compelling reason to shop through your site. Meta description will explain the page in more detail and each page must have its own Meta description.
It provides users a solid reason to click on that page and you can easily add unique Meta descriptions on your blog if you are using WordPress by using YoastSEO plugin.
Just scroll down below to the content box in the SEO settings area on the WordPress to enter your Meta and title tag descriptions.
#9- Set up Google Analytics
One the website is ready to be launched and the content is ready to be published, now is the time to install the Google Analytics.
It is free tracking software from none other than Google which helps you to monitor how people are using your website. It helps to determine how people find your website online which becomes very handy for the webmasters.
Google Analytics is an excellent tool from SEO perspective for spotting opportunities to further optimize your page.
If you install Google Analytics soon after the launch of the website, it will provide you useful data right from the beginning to help you optimize your SEO campaign later.
Installing Google Analytics is just as simple as signing into your Google Account and configures your website with the great tool. Google Analytics Yoast is available for the WordPress users.
For the static HTML sites, analytics tracking code is available for each page by following Google’s instructions.
Finally, building a long term SEO strategy to produce more healthy results is the ultimate goal of a webmaster. These are some tips and tricks that can guide you to achieve more following and get to more leads.
It will help you boost your business and increase your exposure to more clients. All you need is to follow these steps and stay focused on your target.