SEARCH ENGINE OPTIMIZATION
SEO or search engine optimization it generally means getting your website shown on first page of search results. It is basically done for beneficial purpose such as websites promotion, page promotion, product Promotion Company or any firm promotion etc.
Why SEO IS IMPORTANT?
SEO is important as a company needs to attract its customers to get new customers. As we all know these days online presence of any setup, company, and firm is really important. By spreading things online it gets easy to get appeal of mass no. of consumers or customer. People have ease to go on a particular website and have information about their desired products along with this they easily know product specification its price payment option and much more things . As we know these days consumers expect a lot from a particular company.
Paid up ads
It’s a part of search engine optimization paid up ads generally means paying up for a particular product or anything a company wants to advertise. As the search engines we use to search anything are very common we generally use google, yahoo or Bing search engines. So companies who wants to advertise their product online pays these search engines companies a handsome amount and these search engine company shows their ads in the form of pop ups or by showing results on the first page when a person search in particular key words. It’s very beneficial for companies who wants to appeal to their customers.
Strategy of searching
Selecting your keywords you want to target is the first part of optimizing your website for search engines. It’s also the most important thing of seo and sometimes the toughest part.
There is an immense amount of competition out there for keyword phrases on the internet. There are keywords which would be impossible to rate highly for because of the large number of people also pointing exact keywords. Also some of the competitor sites are long established websites that already do a great job of seo already.
As if there is lots of tough competition in your setup area. It means you could target those competitive keywords and potentially never show in the top 40 search results, or choose something different which less people may be searching for but instead keep increasing your chances of showing up on the 1st page of the search results which is really all that matters.
Links and growing popularity
Links are not everything in search engine optimization but search professionals attribute are a large portion of the engines algorithms to link-related systems and factors. Links not only helps to ascertain no. of visitors or likes on pages but it also helps in knowing any type of spams.
Importance of search engine important aspects of SEO is making your website easy for both the person who is searching and search engine robots to understand. Although search engines have become increasingly headache, they still can't see and understand a web page the same way a human can. SEO helps and correct the engines to figure out what each page is about, and how it may be useful for users.
Tools and services of search engines
SEOs generally use a lot of tools. Some of them are most useful and are provided by the search engines by themselves. Search engines usually asks for webmasters to create sites and content in easy accessible ways, so they provide a variant of tools, analytics and guidance. These free resources provide data points and unique opportunities for exchanging information with the search engines
Search engine protocols
The sitemaps are usually list of files that give hints or directions to the search engines on how they can creep on your website. Sitemaps help searching engines across the world find and classify content on your sites that they may not have found on their own. Sitemaps also come in a variant of formats and can highlight many different types of content, including video, images, news, and mobile etc.
Search engines console
Geographic Target - If a given website targets the users in a particular area or location, webmasters can provide Google with information that will help determine how that site appears in a particular country-specific search results, and also improve Google search results for geographic queries. There are consoles of google Bing yahoo and many search engines present around the world.
Misconceptions about search engines
Over the past few years, there are number of negative thoughts emerged about how the search engines operates. For beginners SEO, this causes confusion about what's required to perform effectively.
Search engines spam
Users hates spam, and the search engines have a financial and money related incentives to fight from it. Many peoples believe that Google's greatest product advantage over the last 10 years has been its capability to control and remove spams better than its competitors. It is undoubtedly something that all the engines spend a great deal of time, effort, and resources on.
Search engines have done an unmatchable job identifying scalable, intelligent methodologies for fighting spams and manipulation, making it dramatically more difficult to adversely affect their intended algorithms.
Websites that have earned trusted status are often treated differently from those that have not earned the treated standards. Search engines optimization have commented on the double standards that exist for judging big brand, high-importance sites compared to newer, independent sites.
Also read:Common services in SEO