You would think that after leaving school, you would not need to worry about scoring 100 on 100. Alas! The scores stay but the test is different. If you would ask any marketer about their goal of SEO, the answer must be that they want to rank on the first position on the search engine results page. But reaching there is not easy. You will face a lot of hurdles on the way. You will have to think of hundreds of factors to get that spot, and one such factor is Domain Authority. Moz developed this ranking metric to predict the performance of a website. Domain Authority is basically measured on a scale of 1 to 100. The closer you get to 100, the more likely it is to get a better rank and more traffic. Apart from the steps mentioned in this blog, you can also contact a digital marketing company and consult a trained SEO expert to know how to increase site domain authority.
Tips to Increase Domain Authority and Page Authority
Step 1: Improve the Link Profile
The link profile of a website is decided based on the number of links directed to your website, especially links from high-authority sites. A clean and strong link profile is one of the most important factors that contribute to a higher Domain Authority score. One way to improve your link profile is to post high-quality content on websites that accept user submissions. Since we are on the topic of links, it is worth noting that internal links make it much easier for Google and Bing to index your website, and so improves your Domain Authority score.
Step 2: Optimize Your Content
Although Domain Authority score has no bearing on your Google ranking, some of the metrics used to determine DA score are the same as those used to determine your ranking. Content, in particular, goes a long way in helping to improve your Domain Authority score. You can optimize your content and add the relevant title tags and image alt tags to boost your score. Creative and engaging content will help to increase the number of followed links on your website.
Step 3: Technical SEO
Technical Search Engine Optimization focuses on optimizing your website so that search engines can crawl and index the website without any difficulty. The very first thing you need to do is to register your website with Google Search Console and Bing Webmaster tools. Additionally, be sure to include a properly defined breadcrumb menu on all pages along with structured data so that search engines can understand the context of your content.
Step 4 Go Mobile!
If the latest internet statistics are anything to go by, mobile users have all but taken over the internet search industry. Over the past decade, mobile-friendliness has become a top-ranking factor for all major search engines. To top it off, Google is working on a mobile-first index that will automatically exclude any website that is not mobile-friendly. You should consult an SEO expert or get in touch with a digital marketing agency to learn more about how you can use responsive web design to increase your Domain Authority score.
Step 5: Remove Bad Links
Given that gaining quality backlinks will help you significantly improve your Domain Authority score, you should note that removing links is equally important. Links that lead to bad websites or links that are broken will adversely affect your Domain Authority and Page authority score. The latest Google Penguin update specifically targets toxic links and penalizes websites that are found to have bad backlinks.
Step 6: Increase the Page Speed
There are very few sights as annoying as the ‘loading’ symbol on your internet browser. If you want to boost your DA score, you need to figure out a way to boost the page load speed as well. Research suggests that close to 40% of shoppers will wait no more than 3 seconds before closing a website if it takes time to load. Three seconds, that’s it. You need to make it count! Optimizing the file size of the images, removing unnecessary plugins, and upgrading to a more powerful server will help to increase the page speed of your website.
The most important thing to remember about Domain Authority score is that while it has no effect on your ranking directly, it will help you predict how your website will fare on search engine result pages (SERPs). Your Domain Authority score is particularly useful when you need to compare your website with a competitor. SEO Companies like Advology Solution, which is a top SEO company in Gurgaon, provide detailed website analysis and optimization services to help improve your DA score so that you rank higher than your competitors.