Microsoft today announced that it has reached an agreement with AT&T to buy Xandr. Xandr is a data-enabled technology platform with tools that assist fuel a diversified ecosystem by linking marketers and media owners throughout its network through first-party, data-driven advertising solutions.

Microsoft and Xandr will work together to define the digital ad industry of the future as the internet environment develops in a post-cookie era. One that respects consumer privacy choices, comprehends publisher-consumer interactions, and assists marketers in achieving their objectives. Microsoft and Xandr share a vision and complement each other's capabilities to enable the open web, allowing everyone to prosper while adhering to our commitment to solid data governance and consumer protection policies. By integrating Microsoft's audience awareness, technology, and global advertising client base with Xandr's large-scale, data-driven advertising platforms, Microsoft can speed the delivery of digital advertising solutions for the open web. These are some of them: 

 1 ) Xandr Invest, Xandr's cross-screen, first-party data-centered buying platform, improves activation and advertising performance.

2 ) Xandr Monetize, which includes a premier video solution, has improved monetization for publishers by providing more first-party data access and a full funnel marketing offering, allowing content and media owners to unlock the full value of their inventory.

3 ) Microsoft's worldwide native ad purchasing system, the Microsoft Audience Network, has increased advertiser and publisher value by helping to enhance ad performance while offering access to global supply. 

4 ) Improved retail media solutions with PromoteIQ for reaching audiences on the open web and enhancing the economic engine for merchants while giving them control over their data and customer connections.

5 ) Microsoft Customer Experience Platform capabilities were accelerated by allowing marketers to access high-value prospects through the open web, allowing them to achieve even more reach and ROI through linked experiences.

Microsoft admires Xandr's efforts and looks forward to working together to make Microsoft the open web's preferred media partner. The transaction's completion is subject to usual closing conditions, including regulatory approval.