Distribution of mobile apps is dominated by international app stores in India. With a nascent and booming e-commerce industry and poor credit or debit card penetration, telecom operators tend to play a bigger role in the distribution of apps.
Apps require an ecosystem to thrive. One major challenging issue for app developers in India is to transform a good business idea into a commercial success. The current rate is not encouraging.
The rapid and overwhelming growth of apps can have a transformative impact on livelihoods and businesses are supported by empirical evidence that is being very carefully collected across the globe.
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