Everything we do can be tracked online from making a purchase viewing products. This is because social media plays a major role in this action. Popular sites like Twitter, Facebook, and Instagram record millions of chat streams, likes, and tweets on a daily basis. The result of this action is a large amount of information that can give companies a keen look into the minds of their clients. The trick is putting that information into good use.
The Social Challenge
Most of the information contained by companies is structured. This means that the can use it immediately. Things like details got from transactional data, reward cards, and the consumers’ details provide when the account is set up on the shopping e-commerce websites.
On the contrary, social media data is always unstructured. Activities such as watching an advertisement on YouTube, liking a page on Facebook, chatting with a consumer company representative, or downloading free applications generate a large amount of digital information.
When information is filed away from the company databases, its usefulness such as social media conversations is less relevant to the company. Firms need to filter that data to cut through the charter and find the right data. For instance, the necessary information that shows them what their clients like or their reaction to their products and services.
The Big Data Importance
The industry of Big Data deals with large amounts of data that reach petabytes. Large applications have the capability to translate massive amounts of data into information that can be interpreted and read by people. This is the knowledge that needs to be caught.
Many applications concerning Big Data have special creations to make social media data make sense to companies and organizations. For this reason, firms can make good use of these tools to determine the impact generated from each tweet, check-in, tag, or pin on their brand.
Social media sites use the stored data to develop customized news-feeds so that the can serve their users with the content the like seeing. You can take this action a step further through Big Data by careful analyzing that data from social media to suggest how they can be linked to consumer touch points on a brand.
Hitting the Touch Points
With the unlimited access to information through the internet, the power to purchase a product rests in the consumer. Customers, using Big Data, can be targeted successfully. Consumer relationship management (CRM) and marketing automation software can allow social media-generated data get analyzed quickly to target consumers.
Organizations can, for instance, track and analyze consumer behavior as they shift from the liking a product in Facebook to watching the same brand on television. They can also analyze their shift from an application from the brand to reading all the news concerning that product on their laptop.
Adjust to Fit
The power shift for consumers means that the no longer rely on sales representatives as the information keepers concerning the particular brand. Instead, the consumers draw conclusions from their online research. Buyers view social media and the internet to be the most unbiased and helpful source of information.
In a transaction, buyers will conduct research to come to the table with enough information about the firm, its alternatives, and offerings. Sales representatives and marketers, to keep this, must have that information with the. They also need to know the buyer’s reaction to the information found.
For you to understand what buyers think and feel about the brand and company, Big Data analysis is imperative. Marketing representatives, armed with knowledge in the use of video content, can empathize with the consumers who speak different languages by capitalizing on video captioning service in order to become an advisor and gain the trust of the buyer. Hence, your buyers will gain trust in you.
The interaction of social media and Big Data will be epitomized by:
Hiring the right personnel: computer scientists, in-house database engineers, and statisticians.
Measuring brand engagement: Learning how to communicate with clients.
Anticipating the future: Analyzing consumer behavioral information to gauge the importance of developing new products.
To complete the picture, firms need to hire the right personnel who can add structure to tagged data. Therefore, social media and Big Data should be left to propel your organization to greater success heights.