Instagram has released new audience insights tools that offer creators more specific data. These characteristics provide post level demographics and viewer data right in Instagram Insights. Authors now have the opportunity to analyze which audience will be interested in this or that post so more accurate decisions can be made regarding the content.

Highlights:

• Access detailed age and gender breakdowns for every post.
• Identify the top cities and countries viewing each post.
• Track viewer activity from accounts beyond your followers.
• Measure follower growth directly attributed to specific posts.
• Utilize post-specific data to refine content strategy.

The main update is post-level demographic access to Instagram Insights. Creators are now able to view the age demographic and gender breakdown of each Reel, photo, or carousel. This shows what kind of audience interacts the most with what types of content and this information can be used in actual planning in the future right within the platform under the analytics. This very fact ends the dependency on general account figures.

However, in addition to the demographics, the improved viewer data reveals geographic coverage. Instagram Insights has added the number of top viewers cities and countries per post. More importantly, these involve opinions of non-followers. These tools also determine the number of new followers as a result of a particular post. Such data is necessary to comprehend actual content reach and appeal with the help of Instagram Insights.

Such tools allow creators to maximize content strategy with the help of Instagram Insights. When considering the post-specific performance on the basis of data available, it is obvious that some trends emerge. Producers are able to know about the content that appeals to the particular demographics or targets certain geographical locations. Tracking of the post which captures the views of the non-followers is one method of knowing what should be strategic. Finally, these Instagram Insights are the factual source that can be used to achieve a stronger presence on Instagram.