Instagram Reels may become a separate app entirely in order to challenge the growth of TikTok. This plan is to expand the short-form video section of Meta and bring it exclusive to the creators. If enabled, the above shift would improve users’ interactions with the app, add novelties, and change the configuration of the short-video market without losing connection with Instagram.

Highlights

• Instagram is exploring a separate app for Reels to enhance user experience.
• The move is seen as a direct challenge to TikTok’s dominance.
• A standalone Reels app may introduce exclusive features and monetization tools.
• Meta aims to boost engagement and creator retention through this shift.
• Reels will likely maintain integration with Instagram despite being a separate app.

A separate Reels app could complement Meta’s short-video agenda and provide creators with more options. TikTok has produced pressure on Instagram, and another app could enhance the scores of Reels. If successful, it could provide more creators to attract more customers and pump up business through unique features and retain customers within Meta’s siege.

The effectiveness in case of a single application thus relies on the engagement level. Thus, the presence of a wide audience works to Instagram’s benefit, but the application should have something more than short videos to offer. There could be numerous request sorter tools and ways through which it can generate its revenue without the need to shift to another platform like TikTok.

Meta move ideally makes business sense and is in sync with its long-term goal of driving more engagement and ad dollars. Another reason is that a standalone Reels app would make giving focused attention to their short-video feature easier for Meta. If done properly, this move can threaten TikTok’s market share while strengthening Instagram’s presence in the short-video category.