Reddit is building its own dedicated search engine to directly compete with Google. The platform already aims to use its large database of real-time user discussion to provide a differentiation that targets community-based answers and genuine experiences. This is one of the major strategic expansions of the company.

Highlights:

• Reddit will build its own dedicated search engine.
• The platform explicitly targets Google Search as competition.
• User-generated discussions form Reddit's core advantage.
• The goal is to surface authentic, community-driven answers.
• This marks a major expansion of Reddit's business strategy.

The most important resource at Reddit is the huge amount of daily discussions among its communities. In contrast to normal search engines in which the entire web is indexed, the intended Reddit search engine will burrow into these discussions. The company believes that users are becoming interested in being presented with answers based on human experience. This Reddit search engine is intended to provide us with insights which the normal engines can overlook.

The challenge of developing an effective Reddit search engine is extremely technical in nature. It needs higher technology to comprehend compound questions in conversations and to sort out relevant responses that are helpful. Reddit has to make significant additions to what it offers currently with regard to search capabilities. This requires scalable methodologies of organization and retrieval of pertinent response to queries in user discussions.

An efficient Reddit search engine would take away a large amount of web traffic redirected to Google in searches that deal with advice or ratings. It would open up a new market of vendors that aim at a particular user intent. It will allow direct access to community knowledge to the user. It is not easy to compete with Google, yet the specific content of Reddit gives this search engine the unique premise to work on.