YouTube has recently introduced a new feature, referred to as the “Play Something” button on Android devices to bring the best-of-the-best one-tap experience. It is expected to highlight random videos related to the users’ preferences or history of videos they have watched. This is a continuous process with YouTube to ensure its users have something new to watch and hardly spend a lot of time trying to search for the desired video. The feature could therefore be the game changer that viewers need for them to make its usage quite easy to have more personalized looks and luxuries.

Highlights:

• YouTube is testing a new 'Play Something' feature for Android users.
• The button will randomly suggest videos based on the user’s viewing history.
• The feature aims to enhance user engagement with minimal effort.
• This trial is currently available to a limited number of Android users.
• It could be rolled out widely if the test proves successful.

“Play Something” on YouTube is pretty much the same as the “shuffle” button you find on the now streaming music services. When turned on, it lets you watch a specific video that you might be interested in without having to interact with it. Users can easily press the button and let the application select the next video that will be most suitable for watching based on the user. In doing so, YouTube tries to sustain the usage without interruptions by making the engagement as frictionless as possible.

It has been launched in a limited way for a small sample of Android clients, so not all people can use the trial now. Nonetheless, it is probable to posit that should the feature attract viewers’ applause, YouTube will extend a wider trial in the future. The company has been gradually implementing such features to maintain consumers’ interest and the “Play Something” button will do the same.

This shows that YouTube cares about providing better algorithms for surfing content and keeping customers interested. The random selection may help users discover new content they would not have otherwise. It will be fascinating to determine whether this feature increases user engagement statistics and enhances the viewing experience of videos on Android.