It appears that if Microsoft’s steps to poke fun at Apple aren’t going to put a full stop. Initially, Microsoft took off after the MacBook and its ‘limitations’ comparing it with the Surface series of appliances. Now, Microsoft has loaded its guns on the iPad Pro.
The commercials seize a dig at the iPad Pro for existing just a “tablet” whereas grades Surface Pro 7 as a full-featured computer as generously as a tablet.
It’s a brief ad but Microsoft has organized to hit at the ‘pain’ senses of the iPad Pro relatively clean. For example, it explains that the iPad Pro won't have a built-in kickstand whereas the Surface reaches with it. With the iPad Pro, you have to get a Magic Keyboard which occurs on the huger side. The ad additionally demands the evidence that connectivity stays a problem on the iPad Pro retaining just a type-C port whereas the Surface Pro 7 offers numerous choices.
And then of course there’s the cost. The Surface Pro price — in the US — starts at $880 therefore, the iPad Pro has a starting price of $1,348. This as per the ad is the ‘clincher’ in favor of the Surface Pro.
Recently, Microsoft carried a jab at Apple’s MacBook indirectly in a quick ad posted on Twitter. Broadcasted on Twitter by the Microsoft India account, the brief ad isn't taking the name Apple or MacBook. Regardless, it distinguishes Surface from another laptop called ‘BackBook’.
The advertisement has two major laptops — Surface Pro as well as ‘BackBook’ — next to each other. The ad is all about showing Surface Pro’s usability since it can be separated from the keyboard and can ‘stretch’ and ‘sway’. Since it’s a hybrid 2-in-1 appliance, Surface Pro can be utilized in a tablet manner as well and can be severed. The MacBook — or relatively ‘BackBook’ — doesn’t do any of that. Microsoft is indicating through the ad that you must ‘Upgrade to Surface’.
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