Cryptocurrency is still an unauthorized currency in India after Nirmala Sitharaman announced CBDC as an Indian Digital Rupee in the 2022-2023 Budget Session of Parliament. Where countries ban the use of Crypto, the crypto exchange platforms like Crypto.com will sponsor the 2022 FIFA World Cup.

Highlights

FIFA World Cup is the most viewed sporting event in the world.
Crypto exchange platform has signed a host of a sports sponsorship deal in 2021.
Crypto.com is expecting to receive a major part of the exposure from the deal.

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Crypto.com has eventually secured a sponsorship deal with the world’s most viewed sports event FIFA World Cup 2022 which is going to be played in Qatar this year. As per the deal announcement, the crypto exchange platform Crypto.com will get the major branding boost, the crypto trading platform also securing branding rights within and outside the football game venue. The Singapore-based crypto exchanging platform now will be the exclusive crypto trading platform in Qatar.

As per the press release announced, crypto.com users will also get an opportunity to watch the live football game in Qatar during the FIFA World Cup and can win the special merchandise. The total compensation for the deal signed by the crypto platform is still undisclosed.

FIFA Chief Commercial Officer Kay Madati said regarding the expectation of the development “Crypto.com has already demonstrated a commitment to supporting top tier teams and leagues, major events, and iconic venues across the world and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football. We are delighted to have a global brand like crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”

The Crypto.com CEO Kris Marszalek said about the deal “we could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experience around the world.”

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