SEM stands for Search Engine Marketing while SMO stands for  Social Media Optimization both are good at their place. They are the different medium of promotion it is applied according to the need of the business. If you have a customer who is searching for products or services then you can run search ads for it .But if you want to reach the target customer then you can use SMO to create awareness.

People mostly search for any business or information on the internet. Most likely, they go to a search engine like Google, Bing, Yahoo, etc. while looking for any business, information, or help themselves review any product before purchasing. Therefore, to get discovered, you will have to rank high for your target keywords.

A lot of youngsters say below 25 or 30, prefer social sites to review any product before purchasing. To it’s a positive side, once you get seen on a social network – like Facebook, Twitter, etc. you will come into view as soon as someone likes your page, comments you on any social network or tag your brand. These actions will make other connections view your product or service and simultaneously make your brand get discovered by others.

The one good reason to invest your valuable time, money and efforts into both, – social media and search engine is you don’t want to put all eggs into a single basket. You can get a good balance of traffic by investing in both. Like, if you experience one source is failing, you can put up your efforts in another source. This way you will not lose your prospective viewers entirely.

You can take advice from a professional digital marketing company still if you are not clear about your business marketing strategies and goals.

It depends on the industry you're working in and the products/services you're trying to sell. Some goods like clothing/shoes can be easily promoted and sold on Instagram, for example.

On the other hand, if your business provides informational services or sells any kind of software, it's better to have a website where users can read about your products and a blog where you can attract visitors who search for information on the related topics. So you have to do a market research first and see what's better for you.

SEM, from my experience, is rolling much slower than SMM activities.

SEM is a form of internet marketing, it's involves paid campaign. SMM is the part of digital marketing, which involves promoting your brands through social media sites. The most effective one is SEM, so you can promote your brands easily.

Thanks

Miriam Anderson

Both are effective in different ways, for example for SMM marketing targeted audience will be different, and business idea will be different we can categorize the audiences whose age group will come more to social media because of this reason many of them will go for SEM.

hello.. as per my knowledge about digital marketing both are effective in their own ways...both are important in growing your business

hello.. as far as i know about digital marketing....both are required to and both are effective in digital marketing